Lee vs Nudie Jeans:Which is searched more?
In September 2026, Nudie Jeans had more branded searches than Lee among denim brands worldwide. Nudie Jeans was estimated to have 246K branded searches compared to Lee’s 110K, and held a 16.2% Share of Search versus Lee’s 7.3%. These are worldwide searches for English-language branded terms.
Follow Lee vs Nudie Jeans and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lee or Nudie Jeans?
Compare the jeans and denim brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nudie Jeans, Lee. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Nudie Jeans | Wrangler | Ksubi | Lee |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 11.7% | 14.3% | 7.9% | 7.9% |
| Nov 2025 | 61.1% | 10.1% | 12.3% | 8.3% | 8.3% |
| Dec 2025 | 57.2% | 11.5% | 14.1% | 9.4% | 7.7% |
| Jan 2026 | 59.8% | 12% | 12% | 8.1% | 8.1% |
| Feb 2026 | 59.9% | 12% | 12% | 8% | 8% |
| Mar 2026 | 59.8% | 12% | 12% | 8.1% | 8.1% |
| Apr 2026 | 56.4% | 13.8% | 11.3% | 9.3% | 9.3% |
| May 2026 | 55.1% | 13.4% | 13.4% | 9% | 9% |
| Jun 2026 | 58.9% | 11.8% | 11.8% | 9.7% | 7.9% |
| Jul 2026 | 58.4% | 11.7% | 11.7% | 11.7% | 6.4% |
| Aug 2026 | 56% | 13.7% | 13.7% | 9.2% | 7.5% |
| Sep 2026 | 54.3% | 16.2% | 13.3% | 8.9% | 7.3% |
How has the Lee and Nudie Jeans comparison changed over the last 12 months?
3 findings
- Nudie Jeans was ahead of Lee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lee’s estimated Share of Search among denim brands worldwide moved from 7.9% to 7.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Nudie Jeans’ estimated Share of Search among denim brands worldwide moved from 11.7% to 16.2%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for denim brands worldwide in September 2026?
2 changes
In September 2026, Nudie Jeans gained estimated Share of Search among denim brands worldwide, from 13.7% to 16.2%.
Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Other head-to-heads among denim brands
How each brand is measured
Brandwave collects information about searches that people make online using Lee’s and Nudie Jeans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lee
1 branded search term
- lee jeans
Nudie Jeans
1 branded search term
- nudie jeans
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.