Hilti vs Milwaukee:Which is more popular?
In September 2026, Hilti and Milwaukee were level in searches among demolition hammer brands worldwide, with an estimated 10.7K versus 10.6K branded searches, at 20.4% and 20.1% of the total. When we asked ChatGPT and Google AI Overviews about demolition hammer brands, Hilti appeared in all five answers and Milwaukee in four. Hilti was mentioned before Milwaukee in three out of five answers.
Who do people search for more?
Hilti and Milwaukee are searched for about as often as each other.
Who does AI mention more?
Hilti, mentioned in every answer we collected
Who does AI recommend more?
Hilti, named ahead of Milwaukee in 3 of 5 answers
Follow Hilti vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top demolition hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti appeared in all five answers. Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hilti was listed before Milwaukee in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hilti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about demolition hammer brands
5 answers
Asked ChatGPT
“Which demolition hammer brand should I buy?”
Asked ChatGPT
“What are the best demolition hammer brands?”
Asked ChatGPT
“What's the best demolition hammer brand for heavy demolition?”
Searched Google, AI Overview
“electric demolition hammer”
Searched Google, AI Overview
“demolition hammer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hilti or Milwaukee more popular in search?
This chart shows how often people search Google for Hilti and Milwaukee by name. Each line represents a brand's share of searches for all five demolition hammer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hilti, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Bosch | Hilti | Milwaukee | DeWalt |
|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 25.2% | 19.3% | 16.8% | 15.6% |
| Nov 2025 | 22.3% | 24% | 20% | 17.8% | 15.9% |
| Dec 2025 | 22.1% | 27.8% | 17.8% | 16.1% | 16.3% |
| Jan 2026 | 24.5% | 25.7% | 20.1% | 14.8% | 14.9% |
| Feb 2026 | 21.9% | 25.3% | 18% | 17.2% | 17.6% |
| Mar 2026 | 24.5% | 22.7% | 19.6% | 17.1% | 16.1% |
| Apr 2026 | 22.9% | 24.7% | 17.8% | 19.6% | 15% |
| May 2026 | 23.2% | 23.6% | 20.8% | 16.5% | 15.9% |
| Jun 2026 | 22.5% | 21.2% | 21.2% | 19.1% | 16% |
| Jul 2026 | 24% | 21.3% | 19.8% | 18.5% | 16.3% |
| Aug 2026 | 21.9% | 19.9% | 19.8% | 22.2% | 16.1% |
| Sep 2026 | 22.7% | 21.3% | 20.4% | 20.1% | 15.6% |
Milwaukee sells other things too, so only its searches that name this product count here, like “milwaukee sds max”.
How has the Hilti and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Milwaukee took it in April 2026, Hilti took it in May 2026, Milwaukee took it in August 2026, Hilti took it in September 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among demolition hammer brands worldwide moved from 19.3% to 20.4%, and its estimated monthly branded searches moved from 10K to 10.7K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among demolition hammer brands worldwide moved from 16.8% to 20.1%, and its estimated monthly branded searches moved from 8.7K to 10.6K.
How did search popularity change for demolition hammer brands worldwide in September 2026?
4 changes
In September 2026, Makita overtook Milwaukee to become the leader among demolition hammer brands worldwide, with 22.7% of the searches.
In September 2026, Bosch overtook Milwaukee to rank 2nd among demolition hammer brands worldwide, with 21.3% of the searches.
In September 2026, Hilti overtook Milwaukee to rank 3rd among demolition hammer brands worldwide, with 20.4% of the searches.
In September 2026, Milwaukee lost share of searches among demolition hammer brands worldwide, from 22.2% to 20.1%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Hilti’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among demolition hammer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.