Makita vs Milwaukee:Which is more popular?
In September 2026, Makita had more branded searches than Milwaukee among demolition hammer brands worldwide. Makita had about 11,900 branded searches, while Milwaukee had 10,600. Makita made up 22.7% of all demolition hammer brand searches we track, and Milwaukee accounted for 20.1%. When we asked ChatGPT and Google AI Overviews about demolition hammer brands, Makita and Milwaukee each appeared in four of the five answers. Makita was mentioned before Milwaukee in three out of five answers.
Who do people search for more?
Makita, about 13% more searches than Milwaukee
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Makita, named ahead of Milwaukee in 3 of 5 answers
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Top demolition hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Makita was listed before Milwaukee in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hilti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about demolition hammer brands
5 answers
Asked ChatGPT
“Which demolition hammer brand should I buy?”
Asked ChatGPT
“What are the best demolition hammer brands?”
Asked ChatGPT
“What's the best demolition hammer brand for heavy demolition?”
Searched Google, AI Overview
“electric demolition hammer”
Searched Google, AI Overview
“demolition hammer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all five demolition hammer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Bosch | Hilti | Milwaukee | DeWalt |
|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 25.2% | 19.3% | 16.8% | 15.6% |
| Nov 2025 | 22.3% | 24% | 20% | 17.8% | 15.9% |
| Dec 2025 | 22.1% | 27.8% | 17.8% | 16.1% | 16.3% |
| Jan 2026 | 24.5% | 25.7% | 20.1% | 14.8% | 14.9% |
| Feb 2026 | 21.9% | 25.3% | 18% | 17.2% | 17.6% |
| Mar 2026 | 24.5% | 22.7% | 19.6% | 17.1% | 16.1% |
| Apr 2026 | 22.9% | 24.7% | 17.8% | 19.6% | 15% |
| May 2026 | 23.2% | 23.6% | 20.8% | 16.5% | 15.9% |
| Jun 2026 | 22.5% | 21.2% | 21.2% | 19.1% | 16% |
| Jul 2026 | 24% | 21.3% | 19.8% | 18.5% | 16.3% |
| Aug 2026 | 21.9% | 19.9% | 19.8% | 22.2% | 16.1% |
| Sep 2026 | 22.7% | 21.3% | 20.4% | 20.1% | 15.6% |
Makita and Milwaukee sell other things too, so only their searches that name this product count here, like “makita sds max”.
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Milwaukee took it in August 2026, Makita took it in September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among demolition hammer brands worldwide moved from 23.1% to 22.7%, and its estimated monthly branded searches moved from 12K to 11.9K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among demolition hammer brands worldwide moved from 16.8% to 20.1%, and its estimated monthly branded searches moved from 8.7K to 10.6K.
How did search popularity change for demolition hammer brands worldwide in September 2026?
4 changes
In September 2026, Makita overtook Milwaukee to become the leader among demolition hammer brands worldwide, with 22.7% of the searches.
In September 2026, Bosch overtook Milwaukee to rank 2nd among demolition hammer brands worldwide, with 21.3% of the searches.
In September 2026, Hilti overtook Milwaukee to rank 3rd among demolition hammer brands worldwide, with 20.4% of the searches.
In September 2026, Milwaukee lost share of searches among demolition hammer brands worldwide, from 22.2% to 20.1%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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