DeWalt vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than DeWalt among demolition hammer brands worldwide. Milwaukee had about 10,600 branded searches, while DeWalt had 8,190. Milwaukee made up 20.1% of all demolition hammer brand searches we track, and DeWalt accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about demolition hammer brands, Milwaukee appeared in four of the five answers and DeWalt in two. Milwaukee was mentioned before DeWalt in four out of five answers.
Who do people search for more?
Milwaukee, about 29% more searches than DeWalt
Who does AI mention more?
Milwaukee, mentioned in 4 of 5 answers, DeWalt in 2
Who does AI recommend more?
Milwaukee, named ahead of DeWalt in 4 of 5 answers
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Top demolition hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before DeWalt in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hilti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about demolition hammer brands
5 answers
Asked ChatGPT
“Which demolition hammer brand should I buy?”
Asked ChatGPT
“What are the best demolition hammer brands?”
Asked ChatGPT
“What's the best demolition hammer brand for heavy demolition?”
Searched Google, AI Overview
“electric demolition hammer”
Searched Google, AI Overview
“demolition hammer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all five demolition hammer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Bosch | Hilti | Milwaukee | DeWalt |
|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 25.2% | 19.3% | 16.8% | 15.6% |
| Nov 2025 | 22.3% | 24% | 20% | 17.8% | 15.9% |
| Dec 2025 | 22.1% | 27.8% | 17.8% | 16.1% | 16.3% |
| Jan 2026 | 24.5% | 25.7% | 20.1% | 14.8% | 14.9% |
| Feb 2026 | 21.9% | 25.3% | 18% | 17.2% | 17.6% |
| Mar 2026 | 24.5% | 22.7% | 19.6% | 17.1% | 16.1% |
| Apr 2026 | 22.9% | 24.7% | 17.8% | 19.6% | 15% |
| May 2026 | 23.2% | 23.6% | 20.8% | 16.5% | 15.9% |
| Jun 2026 | 22.5% | 21.2% | 21.2% | 19.1% | 16% |
| Jul 2026 | 24% | 21.3% | 19.8% | 18.5% | 16.3% |
| Aug 2026 | 21.9% | 19.9% | 19.8% | 22.2% | 16.1% |
| Sep 2026 | 22.7% | 21.3% | 20.4% | 20.1% | 15.6% |
Milwaukee and DeWalt sell other things too, so only their searches that name this product count here, like “milwaukee sds max”.
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: DeWalt took it in December 2025, Milwaukee took it in March 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among demolition hammer brands worldwide held steady at 15.6%, and its estimated monthly branded searches moved from 8.1K to 8.2K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among demolition hammer brands worldwide moved from 16.8% to 20.1%, and its estimated monthly branded searches moved from 8.7K to 10.6K.
How did search popularity change for demolition hammer brands worldwide in September 2026?
5 changes
In September 2026, Makita overtook Milwaukee to become the leader among demolition hammer brands worldwide, with 22.7% of the searches.
In September 2026, Bosch overtook Milwaukee to rank 2nd among demolition hammer brands worldwide, with 21.3% of the searches.
In September 2026, Hilti overtook Milwaukee to rank 3rd among demolition hammer brands worldwide, with 20.4% of the searches.
In September 2026, Milwaukee lost share of searches among demolition hammer brands worldwide, from 22.2% to 20.1%.
In September 2026, DeWalt lost share of searches among demolition hammer brands worldwide, from 16.1% to 15.6%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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