Brandwave

Frigidaire vs Whirlpool:Which is more popular?

In September 2026, Frigidaire had more branded searches than Whirlpool among deep freezer brands worldwide. Frigidaire had about 301,000 branded searches, while Whirlpool had 1,000. Frigidaire made up 20.2% of all deep freezer brand searches we track, and Whirlpool accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about deep freezer brands, Frigidaire appeared in all five answers and Whirlpool in three. Frigidaire was mentioned before Whirlpool in every answer.

Among deep freezer brands worldwide in September 2026

Who do people search for more?

Frigidaire, about 301 searches for every 1 for Whirlpool

Frigidaire 301K searchesWhirlpool 1K searches

Who does AI mention more?

Frigidaire, mentioned in every answer we collected

Frigidaire in 5 of 5Whirlpool in 3 of 5

Who does AI recommend more?

Frigidaire, named ahead of Whirlpool in every answer

Frigidaire first in 3Whirlpool never first

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Top deep freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire appeared in all five answers. Whirlpool was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Frigidaire was listed before Whirlpool in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. Whirlpool2nd
  3. Hisense–
  4. Haier–
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deep freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Frigidaire or Whirlpool more popular in search?

This chart shows how often people search Google for Frigidaire and Whirlpool by name. Each line represents a brand's share of searches for all five deep freezer brands we track, month by month, from English-language searches worldwide.

Frigidaire and Whirlpool among deep freezer brands worldwide, by month

Share of searches by month for Frigidaire, Whirlpool. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierFrigidaireSamsungWhirlpool
Oct 202547.7%26.1%17.4%8.7%0.05%
Nov 202551.6%23.2%15.5%9.5%0.05%
Dec 202546.5%31.1%13.9%8.5%0.05%
Jan 202647.7%26.1%17.4%8.7%0.05%
Feb 202646%25.1%16.8%12%0.06%
Mar 202642.1%28.1%18.8%11%0.05%
Apr 202641.5%33.9%15.2%9.3%0.06%
May 202645.1%30.1%16.5%8.2%0.07%
Jun 202649.9%27.5%15%7.5%0.05%
Jul 202647%25.7%17.2%10%0.06%
Aug 202644.3%24.2%19.8%11.6%0.07%
Sep 202645.1%24.6%20.2%10.1%0.07%

How has the Frigidaire and Whirlpool comparison changed over the last 12 months?

3 findings
  • Frigidaire was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among deep freezer brands worldwide moved from 17.4% to 20.2%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among deep freezer brands worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for deep freezer brands worldwide in September 2026?

2 changes

  1. Frigidaire’s share of searches among deep freezer brands worldwide has gained ground for 3 months in a row, from 15% to 20.2% in September 2026.

  2. Estimated monthly branded searches for Whirlpool worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

Whirlpool

1 branded search term

  • whirlpool deep freezer

How the Brand Demand Index is measured

Other head-to-heads among deep freezer brands

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