Brandwave

Frigidaire vs Samsung:Which is more popular?

In September 2026, Frigidaire had more branded searches than Samsung among deep freezer brands worldwide. Frigidaire had about 301,000 branded searches, while Samsung had 151,000. Frigidaire made up 20.2% of all deep freezer brand searches we track, and Samsung accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about deep freezer brands, Frigidaire appeared in all five answers and Samsung in none.

Among deep freezer brands worldwide in September 2026

Who do people search for more?

Frigidaire, about 2 searches for every 1 for Samsung

Frigidaire 301K searchesSamsung 151K searches

Who does AI mention more?

Frigidaire, mentioned in every answer we collected

Frigidaire in 5 of 5Samsung in 0 of 5

Who does AI recommend more?

Frigidaire, the only one of the two named

Frigidaire first in 3Samsung never named

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Top deep freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire appeared in all five answers. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. Whirlpool2nd
  3. Hisense–
  4. Haier–
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whirlpool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deep freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Frigidaire or Samsung more popular in search?

This chart shows how often people search Google for Frigidaire and Samsung by name. Each line represents a brand's share of searches for all five deep freezer brands we track, month by month, from English-language searches worldwide.

Frigidaire and Samsung among deep freezer brands worldwide, by month

Share of searches by month for Frigidaire, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierFrigidaireSamsungWhirlpool
Oct 202547.7%26.1%17.4%8.7%0.05%
Nov 202551.6%23.2%15.5%9.5%0.05%
Dec 202546.5%31.1%13.9%8.5%0.05%
Jan 202647.7%26.1%17.4%8.7%0.05%
Feb 202646%25.1%16.8%12%0.06%
Mar 202642.1%28.1%18.8%11%0.05%
Apr 202641.5%33.9%15.2%9.3%0.06%
May 202645.1%30.1%16.5%8.2%0.07%
Jun 202649.9%27.5%15%7.5%0.05%
Jul 202647%25.7%17.2%10%0.06%
Aug 202644.3%24.2%19.8%11.6%0.07%
Sep 202645.1%24.6%20.2%10.1%0.07%

How has the Frigidaire and Samsung comparison changed over the last 12 months?

3 findings
  • Frigidaire was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among deep freezer brands worldwide moved from 17.4% to 20.2%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among deep freezer brands worldwide moved from 8.7% to 10.1%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for deep freezer brands worldwide in September 2026?

2 changes

  1. In September 2026, Samsung lost share of searches among deep freezer brands worldwide, from 11.6% to 10.1%.

  2. Frigidaire’s share of searches among deep freezer brands worldwide has gained ground for 3 months in a row, from 15% to 20.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

Other head-to-heads among deep freezer brands

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