Alation vs Atlan:Which is more popular?
In September 2026, Atlan had more branded searches than Alation among data governance platforms worldwide. Atlan had about 27,100 branded searches, while Alation had 9,900. Atlan made up 21.8% of all data governance platform searches we track, and Alation accounted for 8%. When we asked ChatGPT and Google AI Overviews about data governance platforms, Alation and Atlan each appeared in four of the five answers. Alation and Atlan were each mentioned first in two of the four answers that named either.
Who do people search for more?
Atlan, about 3 searches for every 1 for Alation
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top data governance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alation and Atlan were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Alation and Atlan were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Purview4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Atlan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Collibra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Immuta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Privacera1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OneTrust0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data governance platforms
5 answers
Asked ChatGPT
“Which data governance platform should I use?”
Asked ChatGPT
“What are the best data governance platforms?”
Asked ChatGPT
“What's the best data governance platform for data access control?”
Searched Google, AI Overview
“data governance platforms”
Searched Google, AI Overview
“data governance software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Alation or Atlan more popular in search?
This chart shows how often people search Google for Alation and Atlan by name. Each line represents a brand's share of searches for all seven data governance platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Atlan, Alation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Purview | Atlan | Collibra | Alation | Immuta | Privacera | OneTrust |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 22.3% | 22.3% | 10% | 3.6% | 1.1% | 0.06% |
| Nov 2025 | 43.1% | 23.6% | 19.3% | 10.5% | 2.5% | 0.87% | 0.03% |
| Dec 2025 | 41.2% | 22.6% | 22.6% | 10.1% | 2.4% | 1% | 0.04% |
| Jan 2026 | 41.1% | 22.5% | 22.5% | 10% | 3% | 0.83% | 0.04% |
| Feb 2026 | 44.7% | 20.1% | 20.1% | 10.9% | 3.3% | 0.9% | 0.03% |
| Mar 2026 | 46.3% | 20.7% | 20.7% | 9.3% | 2.2% | 0.76% | 0.03% |
| Apr 2026 | 48.1% | 21.5% | 17.6% | 9.6% | 2.3% | 0.79% | 0.03% |
| May 2026 | 43.7% | 23.9% | 19.6% | 8.7% | 3.2% | 0.78% | 0.03% |
| Jun 2026 | 51% | 18.7% | 18.7% | 8.3% | 2.4% | 0.84% | 0.03% |
| Jul 2026 | 46% | 20.6% | 20.6% | 9.2% | 2.7% | 0.82% | 0.03% |
| Aug 2026 | 43.2% | 23.6% | 19.4% | 10.5% | 2.5% | 0.77% | 0.02% |
| Sep 2026 | 48.8% | 21.8% | 17.9% | 8% | 2.9% | 0.58% | 0.02% |
How has the Alation and Atlan comparison changed over the last 12 months?
3 findings
- Atlan was ahead of Alation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alation’s share of searches among data governance platforms worldwide moved from 10% to 8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Atlan’s share of searches among data governance platforms worldwide moved from 22.3% to 21.8%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for data governance platforms worldwide in September 2026?
2 changes
In September 2026, Alation lost share of searches among data governance platforms worldwide, from 10.5% to 8%.
In September 2026, Atlan lost share of searches among data governance platforms worldwide, from 23.6% to 21.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alation’s and Atlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data governance platforms
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