Atlan vs Immuta:Which is searched more?
In September 2026, Atlan had more branded searches than Immuta among data governance platforms worldwide. Atlan had about 27,100 branded searches, while Immuta had 3,600. Atlan made up 21.8% of all data governance platform searches we track, and Immuta accounted for 2.9%. These are worldwide searches for English-language branded terms.
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Is Atlan or Immuta more popular in search?
Compare the platforms used to govern data access and policy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Atlan, Immuta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Purview | Atlan | Collibra | Alation | Immuta | Privacera | OneTrust |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 22.3% | 22.3% | 10% | 3.6% | 1.1% | 0.06% |
| Nov 2025 | 43.1% | 23.6% | 19.3% | 10.5% | 2.5% | 0.87% | 0.03% |
| Dec 2025 | 41.2% | 22.6% | 22.6% | 10.1% | 2.4% | 1% | 0.04% |
| Jan 2026 | 41.1% | 22.5% | 22.5% | 10% | 3% | 0.83% | 0.04% |
| Feb 2026 | 44.7% | 20.1% | 20.1% | 10.9% | 3.3% | 0.9% | 0.03% |
| Mar 2026 | 46.3% | 20.7% | 20.7% | 9.3% | 2.2% | 0.76% | 0.03% |
| Apr 2026 | 48.1% | 21.5% | 17.6% | 9.6% | 2.3% | 0.79% | 0.03% |
| May 2026 | 43.7% | 23.9% | 19.6% | 8.7% | 3.2% | 0.78% | 0.03% |
| Jun 2026 | 51% | 18.7% | 18.7% | 8.3% | 2.4% | 0.84% | 0.03% |
| Jul 2026 | 46% | 20.6% | 20.6% | 9.2% | 2.7% | 0.82% | 0.03% |
| Aug 2026 | 43.2% | 23.6% | 19.4% | 10.5% | 2.5% | 0.77% | 0.02% |
| Sep 2026 | 48.8% | 21.8% | 17.9% | 8% | 2.9% | 0.58% | 0.02% |
How has the Atlan and Immuta comparison changed over the last 12 months?
3 findings
- Atlan was ahead of Immuta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atlan’s share of searches among data governance platforms worldwide moved from 22.3% to 21.8%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Immuta’s share of searches among data governance platforms worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for data governance platforms worldwide in September 2026?
2 changes
In September 2026, Atlan lost share of searches among data governance platforms worldwide, from 23.6% to 21.8%.
Estimated monthly branded searches for Immuta worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Atlan’s and Immuta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data governance platforms
Microsoft Purview vs Atlan: compare search popularity
Microsoft Purview vs Collibra: compare search popularity
Microsoft Purview vs Alation: compare search popularity- Microsoft Purview vs Immuta: compare search popularity
- Atlan vs Collibra: compare search popularity
- Atlan vs Alation: compare search popularity
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