Brandwave

Qualtrics vs SurveyMonkey:Which is more popular?

In September 2026, SurveyMonkey had more branded searches than Qualtrics among customer feedback software worldwide. SurveyMonkey had about 369,000 branded searches, while Qualtrics had 246,000. SurveyMonkey made up 35.8% of all customer feedback software searches we track, and Qualtrics accounted for 23.8%. When we asked ChatGPT and Google AI Overviews about customer feedback software, SurveyMonkey appeared in all five answers and Qualtrics in four. SurveyMonkey was mentioned before Qualtrics in every answer.

Among customer feedback software worldwide in September 2026

Who do people search for more?

SurveyMonkey, about 50% more searches than Qualtrics

SurveyMonkey 369K searchesQualtrics 246K searches

Who does AI mention more?

SurveyMonkey, mentioned in every answer we collected

SurveyMonkey in 5 of 5Qualtrics in 4 of 5

Who does AI recommend more?

SurveyMonkey, named ahead of Qualtrics in every answer

SurveyMonkey first in 5Qualtrics never first

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Top customer feedback software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SurveyMonkey appeared in all five answers. Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SurveyMonkey was listed before Qualtrics in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Canny3rd
  4. Qualtrics4th
  5. Hotjar5th
  6. Survicate6th
  7. Zonka Feedback7th
  8. Medallia8th
  9. Delighted9th
  10. AskNicely–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Survicate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delighted1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AskNicely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about customer feedback software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Qualtrics or SurveyMonkey more popular in search?

This chart shows how often people search Google for Qualtrics and SurveyMonkey by name. Each line represents a brand's share of searches for all 11 customer feedback software we track, month by month, from English-language searches worldwide.

Qualtrics and SurveyMonkey among customer feedback software worldwide, by month

Share of searches by month for SurveyMonkey, Qualtrics. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyTypeformQualtricsHotjarMedalliaAskNicelySurvicateDelightedCannyNicereplyZonka Feedback
Oct 202536.9%25%24.7%9.1%3.3%0.24%0.36%0.16%0.07%0.06%0.07%
Nov 202539.4%26.7%21.5%7.9%3.5%0.26%0.32%0.17%0.08%0.06%0.06%
Dec 202534.7%28.8%23.2%8.5%3.8%0.27%0.34%0.18%0.09%0.07%0.08%
Jan 202636.3%30.1%19.8%8.8%4%0.29%0.36%0.16%0.1%0.07%0.08%
Feb 202635.7%29.7%23.8%5.9%3.9%0.23%0.35%0.15%0.09%0.06%0.07%
Mar 202638.8%26.5%25.9%4.3%3.5%0.25%0.38%0.14%0.08%0.06%0.06%
Apr 202633.6%27.9%27.4%4.5%5.5%0.27%0.33%0.14%0.07%0.07%0.07%
May 202638.1%26.1%25.5%4.2%5.1%0.37%0.31%0.14%0.08%0.07%0.06%
Jun 202639.1%26.8%21.3%6.4%5.2%0.38%0.38%0.14%0.1%0.06%0.06%
Jul 202639.6%27%21.5%5.3%5.3%0.47%0.39%0.18%0.11%0.08%0.08%
Aug 202640%27.2%21.7%5.3%4.4%0.48%0.39%0.18%0.1%0.08%0.06%
Sep 202635.8%24.6%23.8%10.7%3.9%0.43%0.35%0.16%0.11%0.09%0.06%

How has the Qualtrics and SurveyMonkey comparison changed over the last 12 months?

3 findings

How did search popularity change for customer feedback software worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics gained share of searches among customer feedback software worldwide, from 21.7% to 23.8%.

  2. In September 2026, SurveyMonkey lost share of searches among customer feedback software worldwide, from 40% to 35.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

2 branded search terms

  • qualtrics
  • qualtrics customer feedback

SurveyMonkey

5 branded search terms

  • survey monkey
  • survey monkey survey
  • SurveyMonkey
  • surveymonkey audience
  • surveymonkey questionnaire

How the Brand Demand Index is measured

Other head-to-heads among customer feedback software

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