Lytics vs RudderStack:Which is searched more?
In September 2026, Lytics had more branded searches than RudderStack among customer data platforms worldwide. Lytics had about 27,100 branded searches, while RudderStack had 5,450. Lytics made up 41.7% of all customer data platform searches we track, and RudderStack accounted for 8.4%. These are worldwide searches for English-language branded terms.
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Is Lytics or RudderStack more popular in search?
Compare the platforms that unify customer data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lytics, RudderStack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lytics | Bloomreach | Tealium | RudderStack | Twilio Segment | mParticle | Hightouch | Blueshift |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.8% | 14.6% | 9.9% | 7.2% | 5.4% | 1.1% | 0.12% |
| Nov 2025 | 39.1% | 21.4% | 14.3% | 11.8% | 6.6% | 5.3% | 1.3% | 0.09% |
| Dec 2025 | 44% | 19.7% | 13.2% | 10.8% | 6.3% | 4.8% | 1% | 0.11% |
| Jan 2026 | 38.1% | 25.4% | 13.9% | 11.5% | 5.5% | 4.2% | 1.3% | 0.1% |
| Feb 2026 | 38.7% | 25.9% | 14.1% | 9.5% | 6% | 4.3% | 1.4% | 0.1% |
| Mar 2026 | 37.3% | 24.9% | 13.6% | 11.3% | 7.2% | 4.1% | 1.4% | 0.15% |
| Apr 2026 | 44.6% | 24.4% | 10.9% | 9% | 5.7% | 4% | 1.4% | 0.07% |
| May 2026 | 41.9% | 22.9% | 12.5% | 10.3% | 6% | 4.5% | 1.6% | 0.11% |
| Jun 2026 | 28.8% | 28.8% | 15.8% | 13% | 6.6% | 4.8% | 2.1% | 0.14% |
| Jul 2026 | 25% | 30.6% | 16.7% | 13.7% | 6.8% | 5% | 2% | 0.1% |
| Aug 2026 | 30.1% | 30.1% | 16.5% | 11.1% | 6.7% | 4% | 1.6% | 0.06% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 8.4% | 5.1% | 3% | 1.4% | 0.08% |
How has the Lytics and RudderStack comparison changed over the last 12 months?
3 findings
- Lytics was ahead of RudderStack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lytics’ share of searches among customer data platforms worldwide moved from 39.9% to 41.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, RudderStack’s share of searches among customer data platforms worldwide moved from 9.9% to 8.4%, and its estimated monthly branded searches moved from 8.2K to 5.5K.
How did search popularity change for customer data platforms worldwide in September 2026?
2 changes
In September 2026, Lytics overtook Bloomreach to become the leader among customer data platforms worldwide, with 41.7% of the searches.
In September 2026, RudderStack lost share of searches among customer data platforms worldwide, from 11.1% to 8.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lytics’ and RudderStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lytics
1 branded search term
- lytics
RudderStack
2 branded search terms
- rudderstack
- rudderstack cdp
Other head-to-heads among customer data platforms
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