Brandwave

Bloomreach vs Tealium:Which is more popular?

In September 2026, Bloomreach had more branded searches than Tealium among customer data platforms worldwide. Bloomreach had about 18,100 branded searches, while Tealium had 8,100. Bloomreach made up 27.9% of all customer data platform searches we track, and Tealium accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about customer data platforms, Tealium appeared in all five answers and Bloomreach in one. Tealium was mentioned before Bloomreach in four out of five answers.

Among customer data platforms worldwide in September 2026

Who do people search for more?

Bloomreach, about 2 searches for every 1 for Tealium

Bloomreach 18.1K searchesTealium 8.1K searches

Who does AI mention more?

Tealium, mentioned in every answer we collected

Tealium in 5 of 5Bloomreach in 1 of 5

Who does AI recommend more?

Tealium, named ahead of Bloomreach in 4 of 5 answers

Tealium first in 4Bloomreach first in 1

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Top customer data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tealium appeared in all five answers. Bloomreach was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tealium was listed before Bloomreach in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio Segment1st
  2. Hightouch2nd
  3. Tealium3rd
  4. Bloomreach4th
  5. RudderStack5th
  6. Lytics–
  7. mParticle–
  8. Blueshift–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tealium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twilio Segment5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hightouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomreach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RudderStack1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mParticle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueshift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bloomreach or Tealium more popular in search?

This chart shows how often people search Google for Bloomreach and Tealium by name. Each line represents a brand's share of searches for all eight customer data platforms we track, month by month, from English-language searches worldwide.

Bloomreach and Tealium among customer data platforms worldwide, by month

Share of searches by month for Bloomreach, Tealium. The figures are in the table below the chart.

View monthly share of searches table
MonthLyticsBloomreachTealiumRudderStackTwilio SegmentmParticleHightouchBlueshift
Oct 202539.9%21.8%14.6%9.9%7.2%5.4%1.1%0.12%
Nov 202539.1%21.4%14.3%11.8%6.6%5.3%1.3%0.09%
Dec 202544%19.7%13.2%10.8%6.3%4.8%1%0.11%
Jan 202638.1%25.4%13.9%11.5%5.5%4.2%1.3%0.1%
Feb 202638.7%25.9%14.1%9.5%6%4.3%1.4%0.1%
Mar 202637.3%24.9%13.6%11.3%7.2%4.1%1.4%0.15%
Apr 202644.6%24.4%10.9%9%5.7%4%1.4%0.07%
May 202641.9%22.9%12.5%10.3%6%4.5%1.6%0.11%
Jun 202628.8%28.8%15.8%13%6.6%4.8%2.1%0.14%
Jul 202625%30.6%16.7%13.7%6.8%5%2%0.1%
Aug 202630.1%30.1%16.5%11.1%6.7%4%1.6%0.06%
Sep 202641.7%27.9%12.5%8.4%5.1%3%1.4%0.08%

How has the Bloomreach and Tealium comparison changed over the last 12 months?

3 findings
  • Bloomreach was ahead of Tealium in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bloomreach’s share of searches among customer data platforms worldwide moved from 21.8% to 27.9%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Tealium’s share of searches among customer data platforms worldwide moved from 14.6% to 12.5%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for customer data platforms worldwide in September 2026?

3 changes

  1. In September 2026, Lytics overtook Bloomreach to become the leader among customer data platforms worldwide, with 41.7% of the searches.

  2. In September 2026, Tealium lost share of searches among customer data platforms worldwide, from 16.5% to 12.5%.

  3. In September 2026, Bloomreach lost share of searches among customer data platforms worldwide, from 30.1% to 27.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bloomreach’s and Tealium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bloomreach

1 branded search term

  • bloomreach

Tealium

1 branded search term

  • tealium

How the Brand Demand Index is measured

Other head-to-heads among customer data platforms

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