Brandwave

Crypto wallets:Which brands are most popular in search?

MetaMask and Trust Wallet share the highest estimated Share of Search among crypto wallets worldwide, at 38.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MetaMask38.5%
  2. Trust Wallet38.5%
  3. Ledger11.6%
  4. Coinbase Wallet6.3%
  5. Exodus5.2%

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Share of SearchLeaderboard

Compare the wallets people hold cryptocurrency in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among crypto wallets worldwide, by month

Share of Search by month for MetaMask, Trust Wallet, Ledger, Coinbase Wallet, Exodus. The figures are in the table below the chart.

View monthly share of search table
MonthMetaMaskTrust WalletLedgerCoinbase WalletExodus
Oct 202549.9%33.4%3%8.2%5.5%
Nov 202572.8%18%2.4%4.4%2.4%
Dec 202545.8%37.5%4.1%7.5%5%
Jan 202673.7%18.2%2%3.7%2.4%
Feb 202665%23.8%3.2%4.8%3.2%
Mar 202645.4%37.1%5%7.5%5%
Apr 202646%37.6%5.1%6.2%5.1%
May 202670.4%21%2.3%3.5%2.8%
Jun 202641.5%41.5%5.6%6.8%4.6%
Jul 202642%42%5.7%5.7%4.6%
Aug 202638.5%38.5%11.6%6.3%5.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.MetaMask

    38.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Trust Wallet

    38.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Ledger

    11.6%

    Moved from 4th to 3rd. 74K estimated branded searches, +123.6% vs prior month. Share +5.9 points.

  4. 4.Coinbase Wallet

    6.3%

    Moved from 3rd to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  5. 5.Exodus

    5.2%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among crypto wallets worldwide?

MetaMask and Trust Wallet share the highest estimated Share of Search among crypto wallets worldwide, at 38.5% in August 2026.

Global crypto wallets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MetaMask49.9% → 38.5%73.7%Jan 202638.5%Aug 20261st
Trust Wallet33.4% → 38.5%42%Jul 202618%Nov 20252nd
Ledger3% → 11.6%11.6%Aug 20262%Jan 20265th → 3rd
Coinbase Wallet8.2% → 6.3%8.2%Oct 20253.5%May 20263rd → 4th
Exodus5.5% → 5.2%5.5%Oct 20252.4%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among crypto wallets worldwide decreased from 49.9% to 38.5%.
  • Across the 11 months ending August 2026, Trust Wallet’s estimated Share of Search among crypto wallets worldwide increased from 33.4% to 38.5%.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among crypto wallets worldwide increased from 3% to 11.6%.
  • Across the 11 months ending August 2026, Coinbase Wallet’s estimated Share of Search among crypto wallets worldwide decreased from 8.2% to 6.3%.
  • Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among crypto wallets worldwide peaked at 73.7% in January 2026 and was lowest at 38.5% in August 2026.
  • Across the 11 months ending August 2026, Trust Wallet’s estimated Share of Search among crypto wallets worldwide peaked at 42% in July 2026 and was lowest at 18% in November 2025.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among crypto wallets worldwide peaked at 11.6% in August 2026 and was lowest at 2% in January 2026.
  • Across the 11 months ending August 2026, Coinbase Wallet’s estimated Share of Search among crypto wallets worldwide peaked at 8.2% in October 2025 and was lowest at 3.5% in May 2026.
  • Across the 11 months ending August 2026, Exodus’ estimated Share of Search among crypto wallets worldwide peaked at 5.5% in October 2025 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Ledger rose from 5th to 3rd among crypto wallets worldwide.
  • Across the 11 months ending August 2026, Coinbase Wallet fell from 3rd to 4th among crypto wallets worldwide.
  • Across the 11 months ending August 2026, Exodus fell from 4th to 5th among crypto wallets worldwide.

How did search popularity change for crypto wallets worldwide in August 2026?

  1. In August 2026, Ledger overtook Coinbase Wallet to rank 3rd among crypto wallets worldwide, at 11.6%.

  2. In August 2026, Coinbase Wallet gained estimated Share of Search among crypto wallets worldwide, from 5.7% to 6.3%.

  3. In August 2026, Exodus gained estimated Share of Search among crypto wallets worldwide, from 4.6% to 5.2%.

  4. In August 2026, MetaMask lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%.

  5. In August 2026, Trust Wallet lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%.

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