Exodus vs Ledger:Which is more popular by branded search?
In August 2026, Ledger had more branded searches than Exodus among cryptocurrency wallets worldwide. Ledger was estimated to have 74K branded searches compared to Exodus’ 33.1K, and held a 9.6% Share of Search versus Exodus’ 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exodus or Ledger?
Compare the cryptocurrency wallets operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ledger, Exodus. The figures are in the table below the chart.
View monthly share of search table
| Month | MetaMask | Trust Wallet | Phantom | Ledger | Coinbase Wallet | Exodus |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 29.7% | 10.9% | 2.7% | 7.3% | 4.9% |
| Nov 2025 | 68.3% | 16.9% | 6.2% | 2.3% | 4.1% | 2.3% |
| Dec 2025 | 41.2% | 33.7% | 10.1% | 3.7% | 6.8% | 4.5% |
| Jan 2026 | 67% | 16.5% | 9.1% | 1.8% | 3.3% | 2.2% |
| Feb 2026 | 58.8% | 21.5% | 9.6% | 2.9% | 4.3% | 2.9% |
| Mar 2026 | 39% | 31.8% | 14.2% | 4.3% | 6.4% | 4.3% |
| Apr 2026 | 41.4% | 33.8% | 10.2% | 4.5% | 5.6% | 4.5% |
| May 2026 | 66.2% | 19.8% | 5.9% | 2.2% | 3.3% | 2.7% |
| Jun 2026 | 36.9% | 36.9% | 11.1% | 5% | 6.1% | 4.1% |
| Jul 2026 | 36.4% | 36.4% | 13.4% | 4.9% | 4.9% | 4% |
| Aug 2026 | 31.8% | 31.8% | 17.4% | 9.6% | 5.2% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Exodus and Ledger comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ledger took it in June 2026.
- Across the 11 months ending August 2026, Exodus’ estimated Share of Search among cryptocurrency wallets worldwide moved from 4.9% to 4.3%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 11 months ending August 2026, Ledger’s estimated Share of Search among cryptocurrency wallets worldwide moved from 2.7% to 9.6%, and its estimated monthly branded searches moved from 33.1K to 74K.
How did search popularity change for cryptocurrency wallets worldwide in August 2026?
2 changes
In August 2026, Ledger overtook Coinbase Wallet to rank 4th among cryptocurrency wallets worldwide, at 9.6%.
Estimated monthly branded searches for Exodus worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Exodus’ and Ledger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.