Brandwave

How popular isLedger in search?

In August 2026, there were an estimated 74K branded searches for Ledger worldwide which is up 123.6% over the last 11 months. Ledger holds 9.6% estimated Share of Search among cryptocurrency wallets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MetaMask31.8%
  2. Trust Wallet31.8%
  3. Phantom17.4%
  4. Ledger9.6%
  5. Coinbase Wallet5.2%
  6. Exodus4.3%
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Where does Ledger compete?

Ledger is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cryptocurrency wallets4th of 69.6%Shown below
Crypto wallets3rd of 511.6%Show ranking

Which cryptocurrency wallets compete with Ledger?

Ledger against cryptocurrency wallets worldwide, by month

Share of Search by month for MetaMask, Trust Wallet, Phantom, Ledger, Coinbase Wallet, Exodus. The figures are in the table below the chart.

View monthly share of search table
MonthMetaMaskTrust WalletPhantomLedgerCoinbase WalletExodus
Oct 202544.5%29.7%10.9%2.7%7.3%4.9%
Nov 202568.3%16.9%6.2%2.3%4.1%2.3%
Dec 202541.2%33.7%10.1%3.7%6.8%4.5%
Jan 202667%16.5%9.1%1.8%3.3%2.2%
Feb 202658.8%21.5%9.6%2.9%4.3%2.9%
Mar 202639%31.8%14.2%4.3%6.4%4.3%
Apr 202641.4%33.8%10.2%4.5%5.6%4.5%
May 202666.2%19.8%5.9%2.2%3.3%2.7%
Jun 202636.9%36.9%11.1%5%6.1%4.1%
Jul 202636.4%36.4%13.4%4.9%4.9%4%
Aug 202631.8%31.8%17.4%9.6%5.2%4.3%
Sep 2026——————

  1. 1.MetaMask

    31.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.6 points.

  2. 2.Trust Wallet

    31.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -4.6 points.

  3. 3.Phantom

    17.4%

    Held 3rd. 135K estimated branded searches, +49.2% vs prior month. Share +4 points.

  4. 4.Ledger

    9.6%

    Moved from 5th to 4th. 74K estimated branded searches, +123.6% vs prior month. Share +4.7 points.

  5. 5.Coinbase Wallet

    5.2%

    Moved from 4th to 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  6. 6.Exodus

    4.3%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

Compare search popularity between Ledger and its closest rivals

How has branded search demand for Ledger changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ledger worldwide rose from 33.1K to 74K.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among cryptocurrency wallets worldwide increased from 2.7% to 9.6%.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among cryptocurrency wallets worldwide peaked at 9.6% in August 2026 and was lowest at 1.8% in January 2026.
  • Across the 11 months ending August 2026, Ledger rose from 6th to 4th among cryptocurrency wallets worldwide.

How did search popularity change for cryptocurrency wallets worldwide in August 2026?

  1. In August 2026, Ledger overtook Coinbase Wallet to rank 4th among cryptocurrency wallets worldwide, at 9.6%.

  2. In August 2026, Phantom gained estimated Share of Search among cryptocurrency wallets worldwide, from 13.4% to 17.4%.

  3. In August 2026, MetaMask lost estimated Share of Search among cryptocurrency wallets worldwide, from 36.4% to 31.8%.

  4. In August 2026, Trust Wallet lost estimated Share of Search among cryptocurrency wallets worldwide, from 36.4% to 31.8%.

  5. Estimated monthly branded searches for Coinbase Wallet worldwide fell 55.2% over 11 measured months, from 90.5K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Exodus worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How is Ledger measured?

Brandwave collects information about searches that people make online using Ledger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ledger wallet

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How the Brand Demand Index is measured

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