Brandwave

How popular isLedger in search?

In August 2026, there were an estimated 74K branded searches for Ledger worldwide which is up 123.6% over the last 11 months. Ledger holds 11.6% estimated Share of Search among crypto wallets worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MetaMask38.5%
  2. Trust Wallet38.5%
  3. Ledger11.6%
  4. Coinbase Wallet6.3%
  5. Exodus5.2%
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Which crypto wallets compete with Ledger?

Ledger against crypto wallets worldwide, by month

Share of Search by month for MetaMask, Trust Wallet, Ledger, Coinbase Wallet, Exodus. The figures are in the table below the chart.

View monthly share of search table
MonthMetaMaskTrust WalletLedgerCoinbase WalletExodus
Oct 202549.9%33.4%3%8.2%5.5%
Nov 202572.8%18%2.4%4.4%2.4%
Dec 202545.8%37.5%4.1%7.5%5%
Jan 202673.7%18.2%2%3.7%2.4%
Feb 202665%23.8%3.2%4.8%3.2%
Mar 202645.4%37.1%5%7.5%5%
Apr 202646%37.6%5.1%6.2%5.1%
May 202670.4%21%2.3%3.5%2.8%
Jun 202641.5%41.5%5.6%6.8%4.6%
Jul 202642%42%5.7%5.7%4.6%
Aug 202638.5%38.5%11.6%6.3%5.2%
Sep 2026—————

  1. 1.MetaMask

    38.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Trust Wallet

    38.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Ledger

    11.6%

    Moved from 4th to 3rd. 74K estimated branded searches, +123.6% vs prior month. Share +5.9 points.

  4. 4.Coinbase Wallet

    6.3%

    Moved from 3rd to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  5. 5.Exodus

    5.2%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

Compare search popularity between Ledger and its closest rivals

How has branded search demand for Ledger changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ledger worldwide rose from 33.1K to 74K.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among crypto wallets worldwide increased from 3% to 11.6%.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among crypto wallets worldwide peaked at 11.6% in August 2026 and was lowest at 2% in January 2026.
  • Across the 11 months ending August 2026, Ledger rose from 5th to 3rd among crypto wallets worldwide.

How did search popularity change for crypto wallets worldwide in August 2026?

  1. In August 2026, Ledger overtook Coinbase Wallet to rank 3rd among crypto wallets worldwide, at 11.6%.

  2. In August 2026, Coinbase Wallet gained estimated Share of Search among crypto wallets worldwide, from 5.7% to 6.3%.

  3. In August 2026, Exodus gained estimated Share of Search among crypto wallets worldwide, from 4.6% to 5.2%.

  4. In August 2026, MetaMask lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%.

  5. In August 2026, Trust Wallet lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%.

Where does Ledger compete?

Ledger is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cryptocurrency wallets4th of 69.6%Show ranking
Crypto wallets3rd of 511.6%Shown above

How is Ledger measured?

Brandwave collects information about searches that people make online using Ledger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ledger wallet

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How the Brand Demand Index is measured

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