How popular isMetaMask in search?
In August 2026, there were an estimated 246K branded searches for MetaMask worldwide which is down 55.3% over the last 11 months. MetaMask holds 38.5% estimated Share of Search among crypto wallets worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MetaMask38.5%
Trust Wallet38.5%
Ledger11.6%
Coinbase Wallet6.3%Exodus5.2%
Follow MetaMask and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which crypto wallets compete with MetaMask?
Share of Search by month for MetaMask, Trust Wallet, Ledger, Coinbase Wallet, Exodus. The figures are in the table below the chart.
View monthly share of search table
| Month | MetaMask | Trust Wallet | Ledger | Coinbase Wallet | Exodus |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.4% | 3% | 8.2% | 5.5% |
| Nov 2025 | 72.8% | 18% | 2.4% | 4.4% | 2.4% |
| Dec 2025 | 45.8% | 37.5% | 4.1% | 7.5% | 5% |
| Jan 2026 | 73.7% | 18.2% | 2% | 3.7% | 2.4% |
| Feb 2026 | 65% | 23.8% | 3.2% | 4.8% | 3.2% |
| Mar 2026 | 45.4% | 37.1% | 5% | 7.5% | 5% |
| Apr 2026 | 46% | 37.6% | 5.1% | 6.2% | 5.1% |
| May 2026 | 70.4% | 21% | 2.3% | 3.5% | 2.8% |
| Jun 2026 | 41.5% | 41.5% | 5.6% | 6.8% | 4.6% |
| Jul 2026 | 42% | 42% | 5.7% | 5.7% | 4.6% |
| Aug 2026 | 38.5% | 38.5% | 11.6% | 6.3% | 5.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 246K | 0% | -3.6 points | |
| 2, held 2nd | 38.5% | 246K | 0% | -3.6 points | |
| 3, moved from 4th to 3rd | 11.6% | 74K | +123.6% | +5.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.3% | 40.5K | +22.4% | +0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.2% | 33.1K | +22.1% | +0.5 points |
1.
MetaMask38.5%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.6 points.
38.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Ledger11.6%
Moved from 4th to 3rd. 74K estimated branded searches, +123.6% vs prior month. Share +5.9 points.
6.3%
Moved from 3rd to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
5.
Exodus
5.2%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
Compare search popularity between MetaMask and its closest rivals
Every comparison with MetaMask
5 comparisons
How has branded search demand for MetaMask changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MetaMask worldwide fell from 550K to 246K.
- Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among crypto wallets worldwide decreased from 49.9% to 38.5%.
- Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among crypto wallets worldwide peaked at 73.7% in January 2026 and was lowest at 38.5% in August 2026.
How did search popularity change for crypto wallets worldwide in August 2026?
5 changes

In August 2026, Ledger overtook Coinbase Wallet to rank 3rd among crypto wallets worldwide, at 11.6%.

In August 2026, Coinbase Wallet gained estimated Share of Search among crypto wallets worldwide, from 5.7% to 6.3%.
In August 2026, Exodus gained estimated Share of Search among crypto wallets worldwide, from 4.6% to 5.2%.

In August 2026, MetaMask lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%.

In August 2026, Trust Wallet lost estimated Share of Search among crypto wallets worldwide, from 42% to 38.5%.
Where does MetaMask compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cryptocurrency wallets | 1st of 6 | 31.8% | Show ranking |
| Crypto wallets | 1st of 5 | 38.5% | Shown above |
How is MetaMask measured?
Brandwave collects information about searches that people make online using MetaMask’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- metamask
Do you work for MetaMask? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is MetaMask your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.