MetaMask vs Phantom:Which is more popular by branded search?
In August 2026, MetaMask had more branded searches than Phantom among cryptocurrency wallets worldwide. MetaMask was estimated to have 246K branded searches compared to Phantom’s 135K, and held a 31.8% Share of Search versus Phantom’s 17.4%. These are worldwide searches for English-language branded terms.
Follow MetaMask vs Phantom and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, MetaMask or Phantom?
Compare the cryptocurrency wallets operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MetaMask, Phantom. The figures are in the table below the chart.
View monthly share of search table
| Month | MetaMask | Trust Wallet | Phantom | Ledger | Coinbase Wallet | Exodus |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 29.7% | 10.9% | 2.7% | 7.3% | 4.9% |
| Nov 2025 | 68.3% | 16.9% | 6.2% | 2.3% | 4.1% | 2.3% |
| Dec 2025 | 41.2% | 33.7% | 10.1% | 3.7% | 6.8% | 4.5% |
| Jan 2026 | 67% | 16.5% | 9.1% | 1.8% | 3.3% | 2.2% |
| Feb 2026 | 58.8% | 21.5% | 9.6% | 2.9% | 4.3% | 2.9% |
| Mar 2026 | 39% | 31.8% | 14.2% | 4.3% | 6.4% | 4.3% |
| Apr 2026 | 41.4% | 33.8% | 10.2% | 4.5% | 5.6% | 4.5% |
| May 2026 | 66.2% | 19.8% | 5.9% | 2.2% | 3.3% | 2.7% |
| Jun 2026 | 36.9% | 36.9% | 11.1% | 5% | 6.1% | 4.1% |
| Jul 2026 | 36.4% | 36.4% | 13.4% | 4.9% | 4.9% | 4% |
| Aug 2026 | 31.8% | 31.8% | 17.4% | 9.6% | 5.2% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the MetaMask and Phantom comparison changed over the last 12 months?
3 findings
- MetaMask was ahead of Phantom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among cryptocurrency wallets worldwide moved from 44.5% to 31.8%, and its estimated monthly branded searches moved from 550K to 246K.
- Across the 11 months ending August 2026, Phantom’s estimated Share of Search among cryptocurrency wallets worldwide moved from 10.9% to 17.4%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for cryptocurrency wallets worldwide in August 2026?
2 changes
In August 2026, Phantom gained estimated Share of Search among cryptocurrency wallets worldwide, from 13.4% to 17.4%.
In August 2026, MetaMask lost estimated Share of Search among cryptocurrency wallets worldwide, from 36.4% to 31.8%.
How each brand is measured
Brandwave collects information about searches that people make online using MetaMask’s and Phantom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.