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Cryptocurrency wallets:Which brands are most popular in search?

MetaMask and Trust Wallet share the highest estimated Share of Search among cryptocurrency wallets worldwide, at 31.8% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MetaMask31.8%
  2. Trust Wallet31.8%
  3. Phantom17.4%
  4. Ledger9.6%
  5. Coinbase Wallet5.2%
  6. Exodus4.3%

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Share of SearchLeaderboard

Compare the cryptocurrency wallets operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cryptocurrency wallets worldwide, by month

Share of Search by month for MetaMask, Trust Wallet, Phantom, Ledger, Coinbase Wallet, Exodus. The figures are in the table below the chart.

View monthly share of search table
MonthMetaMaskTrust WalletPhantomLedgerCoinbase WalletExodus
Oct 202544.5%29.7%10.9%2.7%7.3%4.9%
Nov 202568.3%16.9%6.2%2.3%4.1%2.3%
Dec 202541.2%33.7%10.1%3.7%6.8%4.5%
Jan 202667%16.5%9.1%1.8%3.3%2.2%
Feb 202658.8%21.5%9.6%2.9%4.3%2.9%
Mar 202639%31.8%14.2%4.3%6.4%4.3%
Apr 202641.4%33.8%10.2%4.5%5.6%4.5%
May 202666.2%19.8%5.9%2.2%3.3%2.7%
Jun 202636.9%36.9%11.1%5%6.1%4.1%
Jul 202636.4%36.4%13.4%4.9%4.9%4%
Aug 202631.8%31.8%17.4%9.6%5.2%4.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.MetaMask

    31.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.6 points.

  2. 2.Trust Wallet

    31.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -4.6 points.

  3. 3.Phantom

    17.4%

    Held 3rd. 135K estimated branded searches, +49.2% vs prior month. Share +4 points.

  4. 4.Ledger

    9.6%

    Moved from 5th to 4th. 74K estimated branded searches, +123.6% vs prior month. Share +4.7 points.

  5. 5.Coinbase Wallet

    5.2%

    Moved from 4th to 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  6. 6.Exodus

    4.3%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among cryptocurrency wallets worldwide?

MetaMask and Trust Wallet share the highest estimated Share of Search among cryptocurrency wallets worldwide, at 31.8% in August 2026.

Global cryptocurrency wallets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MetaMask44.5% → 31.8%68.3%Nov 202531.8%Aug 20261st
Trust Wallet29.7% → 31.8%36.9%Jun 202616.5%Jan 20262nd
Phantom10.9% → 17.4%17.4%Aug 20265.9%May 20263rd
Ledger2.7% → 9.6%9.6%Aug 20261.8%Jan 20266th → 4th
Coinbase Wallet7.3% → 5.2%7.3%Oct 20253.3%May 20264th → 5th
Exodus4.9% → 4.3%4.9%Oct 20252.2%Jan 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among cryptocurrency wallets worldwide decreased from 44.5% to 31.8%.
  • Across the 11 months ending August 2026, Trust Wallet’s estimated Share of Search among cryptocurrency wallets worldwide increased from 29.7% to 31.8%.
  • Across the 11 months ending August 2026, Phantom’s estimated Share of Search among cryptocurrency wallets worldwide increased from 10.9% to 17.4%.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among cryptocurrency wallets worldwide increased from 2.7% to 9.6%.
  • Across the 11 months ending August 2026, Coinbase Wallet’s estimated Share of Search among cryptocurrency wallets worldwide decreased from 7.3% to 5.2%.
  • Across the 11 months ending August 2026, Exodus’ estimated Share of Search among cryptocurrency wallets worldwide decreased from 4.9% to 4.3%.
  • Across the 11 months ending August 2026, MetaMask’s estimated Share of Search among cryptocurrency wallets worldwide peaked at 68.3% in November 2025 and was lowest at 31.8% in August 2026.
  • Across the 11 months ending August 2026, Trust Wallet’s estimated Share of Search among cryptocurrency wallets worldwide peaked at 36.9% in June 2026 and was lowest at 16.5% in January 2026.
  • Across the 11 months ending August 2026, Phantom’s estimated Share of Search among cryptocurrency wallets worldwide peaked at 17.4% in August 2026 and was lowest at 5.9% in May 2026.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among cryptocurrency wallets worldwide peaked at 9.6% in August 2026 and was lowest at 1.8% in January 2026.
  • Across the 11 months ending August 2026, Coinbase Wallet’s estimated Share of Search among cryptocurrency wallets worldwide peaked at 7.3% in October 2025 and was lowest at 3.3% in May 2026.
  • Across the 11 months ending August 2026, Exodus’ estimated Share of Search among cryptocurrency wallets worldwide peaked at 4.9% in October 2025 and was lowest at 2.2% in January 2026.
  • Across the 11 months ending August 2026, Ledger rose from 6th to 4th among cryptocurrency wallets worldwide.
  • Across the 11 months ending August 2026, Coinbase Wallet fell from 4th to 5th among cryptocurrency wallets worldwide.
  • Across the 11 months ending August 2026, Exodus fell from 5th to 6th among cryptocurrency wallets worldwide.

How did search popularity change for cryptocurrency wallets worldwide in August 2026?

  1. In August 2026, Ledger overtook Coinbase Wallet to rank 4th among cryptocurrency wallets worldwide, at 9.6%.

  2. In August 2026, Phantom gained estimated Share of Search among cryptocurrency wallets worldwide, from 13.4% to 17.4%.

  3. In August 2026, MetaMask lost estimated Share of Search among cryptocurrency wallets worldwide, from 36.4% to 31.8%.

  4. In August 2026, Trust Wallet lost estimated Share of Search among cryptocurrency wallets worldwide, from 36.4% to 31.8%.

  5. Estimated monthly branded searches for Coinbase Wallet worldwide fell 55.2% over 11 measured months, from 90.5K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Exodus worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How the Brand Demand Index is measured

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