Brandwave

Ledger vs Phantom:Which is more popular by branded search?

In August 2026, Phantom had more branded searches than Ledger among cryptocurrency wallets worldwide. Phantom was estimated to have 135K branded searches compared to Ledger’s 74K, and held a 17.4% Share of Search versus Ledger’s 9.6%. These are worldwide searches for English-language branded terms.

Share of Search among cryptocurrency wallets worldwide in August 2026Which is more popular in search, Ledger or Phantom?
Ledger9.6%74K searches
vs
Phantom17.4%135K searches

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Which is more popular in search, Ledger or Phantom?

Compare the cryptocurrency wallets operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ledger and Phantom among cryptocurrency wallets worldwide, by month

Share of Search by month for Phantom, Ledger. The figures are in the table below the chart.

View monthly share of search table
MonthMetaMaskTrust WalletPhantomLedgerCoinbase WalletExodus
Oct 202544.5%29.7%10.9%2.7%7.3%4.9%
Nov 202568.3%16.9%6.2%2.3%4.1%2.3%
Dec 202541.2%33.7%10.1%3.7%6.8%4.5%
Jan 202667%16.5%9.1%1.8%3.3%2.2%
Feb 202658.8%21.5%9.6%2.9%4.3%2.9%
Mar 202639%31.8%14.2%4.3%6.4%4.3%
Apr 202641.4%33.8%10.2%4.5%5.6%4.5%
May 202666.2%19.8%5.9%2.2%3.3%2.7%
Jun 202636.9%36.9%11.1%5%6.1%4.1%
Jul 202636.4%36.4%13.4%4.9%4.9%4%
Aug 202631.8%31.8%17.4%9.6%5.2%4.3%
Sep 2026——————

How has the Ledger and Phantom comparison changed over the last 12 months?

  • Phantom was ahead of Ledger in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ledger’s estimated Share of Search among cryptocurrency wallets worldwide moved from 2.7% to 9.6%, and its estimated monthly branded searches moved from 33.1K to 74K.
  • Across the 11 months ending August 2026, Phantom’s estimated Share of Search among cryptocurrency wallets worldwide moved from 10.9% to 17.4%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for cryptocurrency wallets worldwide in August 2026?

  1. In August 2026, Ledger overtook Coinbase Wallet to rank 4th among cryptocurrency wallets worldwide, at 9.6%.

  2. In August 2026, Phantom gained estimated Share of Search among cryptocurrency wallets worldwide, from 13.4% to 17.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Ledger’s and Phantom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ledger

1 branded search term

  • ledger wallet

Phantom

1 branded search term

  • phantom wallet

How the Brand Demand Index is measured

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