Gumroad vs Payhip:Which is more popular?
In September 2026, Gumroad had more branded searches than Payhip among creator storefront platforms worldwide. Gumroad had about 673,000 branded searches, while Payhip had 301,000. Gumroad made up 46.8% of all creator storefront platform searches we track, and Payhip accounted for 20.9%. When we asked ChatGPT and Google AI Overviews about creator storefront platforms, Gumroad appeared in all four answers and Payhip in one. Gumroad was mentioned before Payhip in three out of four answers.
Who do people search for more?
Gumroad, about 2 searches for every 1 for Payhip
Who does AI mention more?
Gumroad, mentioned in every answer we collected
Who does AI recommend more?
Gumroad, named ahead of Payhip in 3 of 4 answers
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Top creator storefront platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gumroad appeared in all four answers. Payhip was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Gumroad was listed before Payhip in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stan Store1st
Beacons2nd
Fourthwall3rd- Gumroad4th
Payhip5th
Lemon Squeezy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gumroad4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stan Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beacons3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fourthwall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Payhip1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lemon Squeezy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about creator storefront platforms
4 answers
Asked ChatGPT
“Which creator storefront platform should I use?”
Asked ChatGPT
“What are the best creator storefront platforms?”
Asked ChatGPT
“What's the best creator storefront platform for a simple online store?”
Searched Google, AI Overview
“sell digital products online”
Searched Google, AI Overview
“online storefront for creators”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Gumroad or Payhip more popular in search?
This chart shows how often people search Google for Gumroad and Payhip by name. Each line represents a brand's share of searches for all six creator storefront platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Gumroad, Payhip. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gumroad | Payhip | Stan Store | Beacons | Fourthwall | Lemon Squeezy |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 15.7% | 13.2% | 9% | 5.8% | 3.9% |
| Nov 2025 | 51.1% | 15.3% | 12.9% | 10.6% | 5.6% | 4.6% |
| Dec 2025 | 54.6% | 16.3% | 10.8% | 9.2% | 4.9% | 4% |
| Jan 2026 | 55.9% | 13.8% | 11.6% | 9.6% | 5.1% | 4.1% |
| Feb 2026 | 53.9% | 13.2% | 11.1% | 11.1% | 5.9% | 4.8% |
| Mar 2026 | 44.8% | 13.4% | 11.3% | 9.2% | 16.4% | 4.9% |
| Apr 2026 | 51.5% | 15.4% | 11.1% | 10.6% | 5.7% | 5.7% |
| May 2026 | 51.5% | 15.4% | 11.1% | 10.6% | 5.7% | 5.7% |
| Jun 2026 | 52.3% | 19.1% | 9.2% | 8.9% | 4.7% | 5.8% |
| Jul 2026 | 51.8% | 18.9% | 9.1% | 8.7% | 5.7% | 5.7% |
| Aug 2026 | 48.7% | 21.8% | 8.6% | 10.2% | 5.4% | 5.4% |
| Sep 2026 | 46.8% | 20.9% | 10% | 9.7% | 6.3% | 6.3% |
How has the Gumroad and Payhip comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of Payhip in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumroad’s share of searches among creator storefront platforms worldwide moved from 52.5% to 46.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Payhip’s share of searches among creator storefront platforms worldwide moved from 15.7% to 20.9%, and its estimated monthly branded searches moved from 201K to 301K.
How did search popularity change for creator storefront platforms worldwide in September 2026?
2 changes
In September 2026, Gumroad lost share of searches among creator storefront platforms worldwide, from 48.7% to 46.8%.
In September 2026, Payhip lost share of searches among creator storefront platforms worldwide, from 21.8% to 20.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gumroad’s and Payhip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator storefront platforms
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