Brandwave

Fourthwall vs Payhip:Which is more popular?

In September 2026, Payhip had more branded searches than Fourthwall among creator storefront platforms worldwide. Payhip had about 301,000 branded searches, while Fourthwall had 90,500. Payhip made up 20.9% of all creator storefront platform searches we track, and Fourthwall accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about creator storefront platforms, Fourthwall appeared in two of the four answers and Payhip in one. Fourthwall was mentioned before Payhip in two out of three answers that named either.

Among creator storefront platforms worldwide in September 2026

Who do people search for more?

Payhip, about 3 searches for every 1 for Fourthwall

Payhip 301K searchesFourthwall 90.5K searches

Who does AI mention more?

Fourthwall, mentioned in 2 of 4 answers, Payhip in 1

Fourthwall in 2 of 4Payhip in 1 of 4

Who does AI recommend more?

Fourthwall, named ahead of Payhip in 2 of 3 answers

Fourthwall first in 2Payhip first in 1

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Top creator storefront platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fourthwall was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Payhip was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Fourthwall was listed before Payhip in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stan Store1st
  2. Beacons2nd
  3. Fourthwall3rd
  4. Gumroad4th
  5. Payhip5th
  6. Lemon Squeezy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumroad4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stan Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beacons3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fourthwall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Payhip1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lemon Squeezy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator storefront platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fourthwall or Payhip more popular in search?

This chart shows how often people search Google for Fourthwall and Payhip by name. Each line represents a brand's share of searches for all six creator storefront platforms we track, month by month, from English-language searches worldwide.

Fourthwall and Payhip among creator storefront platforms worldwide, by month

Share of searches by month for Payhip, Fourthwall. The figures are in the table below the chart.

View monthly share of searches table
MonthGumroadPayhipStan StoreBeaconsFourthwallLemon Squeezy
Oct 202552.5%15.7%13.2%9%5.8%3.9%
Nov 202551.1%15.3%12.9%10.6%5.6%4.6%
Dec 202554.6%16.3%10.8%9.2%4.9%4%
Jan 202655.9%13.8%11.6%9.6%5.1%4.1%
Feb 202653.9%13.2%11.1%11.1%5.9%4.8%
Mar 202644.8%13.4%11.3%9.2%16.4%4.9%
Apr 202651.5%15.4%11.1%10.6%5.7%5.7%
May 202651.5%15.4%11.1%10.6%5.7%5.7%
Jun 202652.3%19.1%9.2%8.9%4.7%5.8%
Jul 202651.8%18.9%9.1%8.7%5.7%5.7%
Aug 202648.7%21.8%8.6%10.2%5.4%5.4%
Sep 202646.8%20.9%10%9.7%6.3%6.3%

How has the Fourthwall and Payhip comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fourthwall took it in March 2026, Payhip took it in April 2026.
  • Across the 12 months ending September 2026, Fourthwall’s share of searches among creator storefront platforms worldwide moved from 5.8% to 6.3%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Payhip’s share of searches among creator storefront platforms worldwide moved from 15.7% to 20.9%, and its estimated monthly branded searches moved from 201K to 301K.

How did search popularity change for creator storefront platforms worldwide in September 2026?

2 changes

  1. In September 2026, Fourthwall gained share of searches among creator storefront platforms worldwide, from 5.4% to 6.3%.

  2. In September 2026, Payhip lost share of searches among creator storefront platforms worldwide, from 21.8% to 20.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fourthwall’s and Payhip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fourthwall

1 branded search term

  • fourthwall

Payhip

1 branded search term

  • payhip

How the Brand Demand Index is measured

Other head-to-heads among creator storefront platforms

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