Brandwave

Fourthwall vs Gumroad:Which is more popular?

In September 2026, Gumroad had more branded searches than Fourthwall among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while Fourthwall had 90,500. Gumroad made up 49.4% of all creator commerce platform searches we track, and Fourthwall accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Fourthwall and Gumroad each appeared in two of the five answers. Fourthwall was mentioned before Gumroad in every answer that named either.

Among creator commerce platforms worldwide in September 2026

Who do people search for more?

Gumroad, about 7 searches for every 1 for Fourthwall

Gumroad 673K searchesFourthwall 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Fourthwall in 2 of 5Gumroad in 2 of 5

Who does AI recommend more?

Fourthwall, named ahead of Gumroad in 2 of 2 answers

Fourthwall first in 2Gumroad never first

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Top creator commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fourthwall and Gumroad were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fourthwall was listed before Gumroad in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stan Store1st
  2. Fourthwall2nd
  3. LTK3rd
  4. ShopMy4th
  5. Gumroad5th
  6. Beacons6th
  7. Levanta–
  8. Sovrn Commerce–
  9. MagicLinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stan Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ShopMy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator commerce platforms

5 answers

  • Asked ChatGPT

    “Which creator commerce platform should I use?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad

  • Asked ChatGPT

    “What are the best creator commerce platforms?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad
    4. 4LTK
    5. 5Beacons

  • Asked ChatGPT

    “What's the best creator commerce platform for affiliate product sales?”

    1. 1ShopMy
    2. 2LTK
    3. 3Beacons

  • Searched Google, AI Overview

    “creator commerce platforms”

    1. Searched Google, AI Overview

      “affiliate commerce platform”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Fourthwall or Gumroad more popular in search?

      This chart shows how often people search Google for Fourthwall and Gumroad by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from English-language searches worldwide.

      Fourthwall and Gumroad among creator commerce platforms worldwide, by month

      Share of searches by month for Gumroad, Fourthwall. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGumroadLTKStan StoreBeaconsShopMyFourthwallLevantaSovrn CommerceMagicLinks
      Oct 202548.1%18.9%12.1%8.3%5.3%5.3%1.9%0.06%0.07%
      Nov 202546.8%18.6%11.8%9.7%6.3%5.1%1.6%0.05%0.07%
      Dec 202554.5%14.3%10.8%9.2%4.9%4.9%1.2%0.05%0.06%
      Jan 202656.6%10.4%11.7%9.7%5.1%5.1%1.3%0.05%0.05%
      Feb 202654.8%10%11.3%11.3%5%6%1.5%0.05%0.06%
      Mar 202645.7%10%11.5%9.4%5.1%16.7%1.5%0.05%0.05%
      Apr 202652.1%11.4%11.2%10.8%7%5.7%1.7%0.05%0.06%
      May 202649.6%15.6%10.7%10.2%6.7%5.5%1.6%0.05%0.05%
      Jun 202651.3%16.1%9%8.7%8.5%4.6%1.7%0.05%0.04%
      Jul 202654.4%9.9%9.6%9.2%9%6%1.8%0.07%0.07%
      Aug 202653.3%9.7%9.4%11.1%8.8%5.9%1.8%0.06%0.05%
      Sep 202649.4%11%10.6%10.3%10%6.6%2%0.1%0.05%

      How has the Fourthwall and Gumroad comparison changed over the last 12 months?

      3 findings

      How did search popularity change for creator commerce platforms worldwide in September 2026?

      2 changes

      1. In September 2026, Fourthwall gained share of searches among creator commerce platforms worldwide, from 5.9% to 6.6%.

      2. In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Fourthwall’s and Gumroad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Fourthwall

      1 branded search term

      • fourthwall

      Gumroad

      1 branded search term

      • gumroad

      How the Brand Demand Index is measured

      Other head-to-heads among creator commerce platforms

      Creator with pink hair and a pink jacket

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