Brandwave

Gumroad vs Stan Store:Which is more popular?

In September 2026, Gumroad had more branded searches than Stan Store among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while Stan Store had 144,000. Gumroad made up 49.4% of all creator commerce platform searches we track, and Stan Store accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Gumroad and Stan Store each appeared in two of the five answers. Stan Store was mentioned before Gumroad in every answer that named either.

Among creator commerce platforms worldwide in September 2026

Who do people search for more?

Gumroad, about 5 searches for every 1 for Stan Store

Gumroad 673K searchesStan Store 144K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Gumroad in 2 of 5Stan Store in 2 of 5

Who does AI recommend more?

Stan Store, named ahead of Gumroad in 2 of 2 answers

Stan Store first in 2Gumroad never first

Follow Gumroad vs Stan Store and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top creator commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gumroad and Stan Store were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stan Store was listed before Gumroad in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stan Store1st
  2. Fourthwall2nd
  3. LTK3rd
  4. ShopMy4th
  5. Gumroad5th
  6. Beacons6th
  7. Levanta–
  8. Sovrn Commerce–
  9. MagicLinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stan Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ShopMy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator commerce platforms

5 answers

  • Asked ChatGPT

    “Which creator commerce platform should I use?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad

  • Asked ChatGPT

    “What are the best creator commerce platforms?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad
    4. 4LTK
    5. 5Beacons

  • Asked ChatGPT

    “What's the best creator commerce platform for affiliate product sales?”

    1. 1ShopMy
    2. 2LTK
    3. 3Beacons

  • Searched Google, AI Overview

    “creator commerce platforms”

    1. Searched Google, AI Overview

      “affiliate commerce platform”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Gumroad or Stan Store more popular in search?

      This chart shows how often people search Google for Gumroad and Stan Store by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from English-language searches worldwide.

      Gumroad and Stan Store among creator commerce platforms worldwide, by month

      Share of searches by month for Gumroad, Stan Store. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGumroadLTKStan StoreBeaconsShopMyFourthwallLevantaSovrn CommerceMagicLinks
      Oct 202548.1%18.9%12.1%8.3%5.3%5.3%1.9%0.06%0.07%
      Nov 202546.8%18.6%11.8%9.7%6.3%5.1%1.6%0.05%0.07%
      Dec 202554.5%14.3%10.8%9.2%4.9%4.9%1.2%0.05%0.06%
      Jan 202656.6%10.4%11.7%9.7%5.1%5.1%1.3%0.05%0.05%
      Feb 202654.8%10%11.3%11.3%5%6%1.5%0.05%0.06%
      Mar 202645.7%10%11.5%9.4%5.1%16.7%1.5%0.05%0.05%
      Apr 202652.1%11.4%11.2%10.8%7%5.7%1.7%0.05%0.06%
      May 202649.6%15.6%10.7%10.2%6.7%5.5%1.6%0.05%0.05%
      Jun 202651.3%16.1%9%8.7%8.5%4.6%1.7%0.05%0.04%
      Jul 202654.4%9.9%9.6%9.2%9%6%1.8%0.07%0.07%
      Aug 202653.3%9.7%9.4%11.1%8.8%5.9%1.8%0.06%0.05%
      Sep 202649.4%11%10.6%10.3%10%6.6%2%0.1%0.05%

      How has the Gumroad and Stan Store comparison changed over the last 12 months?

      3 findings

      How did search popularity change for creator commerce platforms worldwide in September 2026?

      2 changes

      1. In September 2026, Stan Store overtook Beacons to rank 3rd among creator commerce platforms worldwide, with 10.6% of the searches.

      2. In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%.

      How are branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Gumroad’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Gumroad

      1 branded search term

      • gumroad

      Stan Store

      6 branded search terms

      • stan creator store
      • Stan Store
      • stan store app
      • stan.store
      • stanstore
      • the stan store

      How the Brand Demand Index is measured

      Other head-to-heads among creator commerce platforms

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free