Beacons vs Gumroad:Which is more popular?
In September 2026, Gumroad had more branded searches than Beacons among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while Beacons had 140,000. Gumroad made up 49.4% of all creator commerce platform searches we track, and Beacons accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Beacons and Gumroad each appeared in two of the five answers. Gumroad was mentioned before Beacons in two out of three answers.
Who do people search for more?
Gumroad, about 5 searches for every 1 for Beacons
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Gumroad, named ahead of Beacons in 2 of 3 answers
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Top creator commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beacons and Gumroad were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gumroad was listed before Beacons in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stan Store1st
Fourthwall2nd
LTK3rd
ShopMy4th- Gumroad5th
Beacons6th
Levanta–
Sovrn Commerce–
MagicLinks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stan Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ShopMy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator commerce platforms
5 answers
Asked ChatGPT
“Which creator commerce platform should I use?”
Asked ChatGPT
“What are the best creator commerce platforms?”
Asked ChatGPT
“What's the best creator commerce platform for affiliate product sales?”
Searched Google, AI Overview
“creator commerce platforms”
Searched Google, AI Overview
“affiliate commerce platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Beacons or Gumroad more popular in search?
This chart shows how often people search Google for Beacons and Gumroad by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Gumroad, Beacons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gumroad | LTK | Stan Store | Beacons | ShopMy | Fourthwall | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 18.9% | 12.1% | 8.3% | 5.3% | 5.3% | 1.9% | 0.06% | 0.07% |
| Nov 2025 | 46.8% | 18.6% | 11.8% | 9.7% | 6.3% | 5.1% | 1.6% | 0.05% | 0.07% |
| Dec 2025 | 54.5% | 14.3% | 10.8% | 9.2% | 4.9% | 4.9% | 1.2% | 0.05% | 0.06% |
| Jan 2026 | 56.6% | 10.4% | 11.7% | 9.7% | 5.1% | 5.1% | 1.3% | 0.05% | 0.05% |
| Feb 2026 | 54.8% | 10% | 11.3% | 11.3% | 5% | 6% | 1.5% | 0.05% | 0.06% |
| Mar 2026 | 45.7% | 10% | 11.5% | 9.4% | 5.1% | 16.7% | 1.5% | 0.05% | 0.05% |
| Apr 2026 | 52.1% | 11.4% | 11.2% | 10.8% | 7% | 5.7% | 1.7% | 0.05% | 0.06% |
| May 2026 | 49.6% | 15.6% | 10.7% | 10.2% | 6.7% | 5.5% | 1.6% | 0.05% | 0.05% |
| Jun 2026 | 51.3% | 16.1% | 9% | 8.7% | 8.5% | 4.6% | 1.7% | 0.05% | 0.04% |
| Jul 2026 | 54.4% | 9.9% | 9.6% | 9.2% | 9% | 6% | 1.8% | 0.07% | 0.07% |
| Aug 2026 | 53.3% | 9.7% | 9.4% | 11.1% | 8.8% | 5.9% | 1.8% | 0.06% | 0.05% |
| Sep 2026 | 49.4% | 11% | 10.6% | 10.3% | 10% | 6.6% | 2% | 0.1% | 0.05% |
How has the Beacons and Gumroad comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of Beacons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beacons’ share of searches among creator commerce platforms worldwide moved from 8.3% to 10.3%, and its estimated monthly branded searches moved from 116K to 140K.
- Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms worldwide moved from 48.1% to 49.4%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for creator commerce platforms worldwide in September 2026?
4 changes
In September 2026, LTK overtook Beacons to rank 2nd among creator commerce platforms worldwide, with 11% of the searches.
In September 2026, Stan Store overtook Beacons to rank 3rd among creator commerce platforms worldwide, with 10.6% of the searches.
In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%.
In September 2026, Beacons lost share of searches among creator commerce platforms worldwide, from 11.1% to 10.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Beacons’ and Gumroad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator commerce platforms
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