Brandwave

Opus Clip vs Repurpose.io:Which is more popular?

In September 2026, Opus Clip had more branded searches than Repurpose.io among content repurposing platforms worldwide. Opus Clip had about 874,000 branded searches, while Repurpose.io had 18,400. Opus Clip made up 72.8% of all content repurposing platform searches we track, and Repurpose.io accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about content repurposing platforms, both Opus Clip and Repurpose.io appeared in all five answers. Opus Clip was mentioned before Repurpose.io in every answer.

Among content repurposing platforms worldwide in September 2026

Who do people search for more?

Opus Clip, about 47 searches for every 1 for Repurpose.io

Opus Clip 874K searchesRepurpose.io 18.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Opus Clip in 5 of 5Repurpose.io in 5 of 5

Who does AI recommend more?

Opus Clip, named ahead of Repurpose.io in every answer

Opus Clip first in 5Repurpose.io never first

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Top content repurposing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Opus Clip and Repurpose.io showed up in all five answers. Opus Clip was listed before Repurpose.io in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Opus Clip1st
  2. Descript2nd
  3. Repurpose.io3rd
  4. Buffer4th
  5. Castmagic5th
  6. Quuu–
  7. Lately–
  8. Missinglettr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Opus Clip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Repurpose.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castmagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quuu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Missinglettr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content repurposing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Opus Clip or Repurpose.io more popular in search?

This chart shows how often people search Google for Opus Clip and Repurpose.io by name. Each line represents a brand's share of searches for all eight content repurposing platforms we track, month by month, from English-language searches worldwide.

Opus Clip and Repurpose.io among content repurposing platforms worldwide, by month

Share of searches by month for Opus Clip, Repurpose.io. The figures are in the table below the chart.

View monthly share of searches table
MonthOpus ClipDescriptRepurpose.ioCastmagicBufferQuuuLatelyMissinglettr
Oct 202568.3%30%0.68%0.54%0.25%0.08%0.08%0.04%
Nov 202568.2%30%1%0.44%0.21%0.07%0.07%0.05%
Dec 202571.4%26.6%1.1%0.48%0.24%0.09%0.08%0.04%
Jan 202672.1%25.9%1.1%0.46%0.24%0.09%0.11%0.03%
Feb 202668.3%30%0.82%0.44%0.25%0.08%0.11%0.03%
Mar 202668.8%29%1.2%0.52%0.33%0.08%0.08%0.05%
Apr 202669%29.1%0.97%0.43%0.34%0.07%0.07%0.04%
May 202671.9%25.8%1.3%0.46%0.32%0.09%0.08%0.04%
Jun 202672%25.9%1.3%0.38%0.27%0.11%0.05%0.03%
Jul 202675.2%22.9%1.1%0.34%0.21%0.1%0.04%0.03%
Aug 202671.9%25.8%1.6%0.31%0.25%0.09%0.04%0.03%
Sep 202672.8%25.1%1.5%0.3%0.2%0.08%0.04%0.02%

How has the Opus Clip and Repurpose.io comparison changed over the last 12 months?

3 findings

How did search popularity change for content repurposing platforms worldwide in September 2026?

2 changes
  1. In September 2026, Opus Clip gained share of searches among content repurposing platforms worldwide, from 71.9% to 72.8%.

  2. Estimated monthly branded searches for Repurpose.io worldwide rose 121.7% over 12 measured months, from 8.3K to 18.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Opus Clip’s and Repurpose.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Opus Clip

2 branded search terms

  • opus clip
  • opusclip

Repurpose.io

2 branded search terms

  • repurpose.io
  • repurposeio

How the Brand Demand Index is measured

Other head-to-heads among content repurposing platforms

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