Brandwave

Amazon DSP vs The Trade Desk:Which is more popular?

In September 2026, The Trade Desk had more branded searches than Amazon DSP among connected TV advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Amazon DSP had 27,100. The Trade Desk made up 2.7% of all connected TV advertising platform searches we track, and Amazon DSP accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, The Trade Desk appeared in four of the five answers and Amazon DSP in three. The Trade Desk was mentioned before Amazon DSP in every answer that named either.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

The Trade Desk, about 86% more searches than Amazon DSP

The Trade Desk 50.5K searchesAmazon DSP 27.1K searches

Who does AI mention more?

The Trade Desk, mentioned in 4 of 5 answers, Amazon DSP in 3

The Trade Desk in 4 of 5Amazon DSP in 3 of 5

Who does AI recommend more?

The Trade Desk, named ahead of Amazon DSP in 4 of 4 answers

The Trade Desk first in 4Amazon DSP never first

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon DSP was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Trade Desk was listed before Amazon DSP in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. LG Ad Solutions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG Ad Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon DSP or The Trade Desk more popular in search?

This chart shows how often people search Google for Amazon DSP and The Trade Desk by name. Each line represents a brand's share of searches for all ten connected TV advertising platforms we track, month by month, from English-language searches worldwide.

Amazon DSP and The Trade Desk among connected TV advertising platforms worldwide, by month

Share of searches by month for The Trade Desk, Amazon DSP. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariLG Ad SolutionsDisplay & Video 360MNTN
Oct 202583.1%5%5%2.8%2.2%1%0.68%0.06%0.08%0.02%
Nov 202582.5%6.1%6.1%2.3%1.5%0.83%0.68%0.05%0.07%0.01%
Dec 202584.8%5.1%5.1%1.9%1.5%0.7%0.69%0.05%0.06%0.01%
Jan 202683.6%5%5%2.8%1.5%1%0.84%0.05%0.07%0.02%
Feb 202680.7%7.3%4.9%3.3%1.5%0.99%1.2%0.05%0.09%0.02%
Mar 202682.1%6.1%4.9%3.4%1.5%1%0.82%0.09%0.09%0.02%
Apr 202681.6%6%4.9%2.8%1.8%1.2%1.5%0.05%0.1%0.02%
May 202682%6%4.9%2.9%1.8%1.2%1%0.05%0.09%0.02%
Jun 202684%5%5%2.4%1.5%1%0.84%0.07%0.07%0.01%
Jul 202683.8%6.2%5%2%1.2%0.84%0.83%0.05%0.07%0.01%
Aug 202682.9%6.1%5%2.8%1.2%1%0.83%0.11%0.05%0.01%
Sep 202681.4%6%6%2.7%1.5%1.2%0.99%0.2%0.08%0.02%

How has the Amazon DSP and The Trade Desk comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for The Trade Desk worldwide fell 17.3% over 12 measured months, from 61.1K to 50.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon DSP’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon DSP

1 branded search term

  • amazondsp

The Trade Desk

2 branded search terms

  • the trade desk
  • the trade desk dsp

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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