KIOTI vs New Holland:Which is more popular?
In September 2026, New Holland had more branded searches than KIOTI among compact tractor brands worldwide. New Holland had about 342,000 branded searches, while KIOTI had 33,100. New Holland made up 12.3% of all compact tractor brand searches we track, and KIOTI accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, KIOTI and New Holland each appeared in one of the four answers. KIOTI and New Holland were each mentioned first in one of the two answers that named either.
Who do people search for more?
New Holland, about 10 searches for every 1 for KIOTI
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top compact tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KIOTI and New Holland were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KIOTI and New Holland were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kubota1st
John Deere2nd
Massey Ferguson3rd
LS Tractor4th- New Holland5th
Bobcat6th
KIOTI7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Massey Ferguson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LS Tractor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- New Holland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KIOTI1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bobcat1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about compact tractor brands
4 answers
Asked ChatGPT
“Which compact tractor brand should I buy?”
Asked ChatGPT
“What are the best compact tractor brands?”
Asked ChatGPT
“What's the best compact tractor brand for a small property?”
Searched Google, AI Overview
“best compact tractor”
Searched Google, AI Overview
“compact tractor for farm”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KIOTI or New Holland more popular in search?
This chart shows how often people search Google for KIOTI and New Holland by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for New Holland, KIOTI. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | KIOTI | LS Tractor | Bobcat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 25.6% | 17.1% | 16.3% | 1.5% | 0.85% | 0.46% |
| Nov 2025 | 39.6% | 26.6% | 14.6% | 16.5% | 1.3% | 0.88% | 0.48% |
| Dec 2025 | 37.4% | 30.8% | 13.8% | 15.3% | 1.2% | 0.83% | 0.68% |
| Jan 2026 | 37.3% | 30.7% | 13.7% | 15.6% | 1.2% | 0.83% | 0.67% |
| Feb 2026 | 38.2% | 31.5% | 14.1% | 13.4% | 1.5% | 0.85% | 0.46% |
| Mar 2026 | 36.9% | 30.4% | 16.6% | 12.9% | 1.5% | 1.2% | 0.45% |
| Apr 2026 | 37% | 30.4% | 16.6% | 13% | 1.5% | 1% | 0.45% |
| May 2026 | 36.8% | 30.3% | 16.6% | 13.3% | 1.5% | 1% | 0.45% |
| Jun 2026 | 38.9% | 26.2% | 17.5% | 14.6% | 1.6% | 0.86% | 0.39% |
| Jul 2026 | 40.5% | 27.3% | 14.9% | 14.6% | 1.3% | 0.9% | 0.4% |
| Aug 2026 | 38.2% | 31.4% | 14.1% | 13.4% | 1.5% | 1% | 0.38% |
| Sep 2026 | 36% | 36% | 13.3% | 12.3% | 1.2% | 0.8% | 0.36% |
How has the KIOTI and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of KIOTI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KIOTI’s share of searches among compact tractor brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, New Holland’s share of searches among compact tractor brands worldwide moved from 16.3% to 12.3%, and its estimated monthly branded searches moved from 429K to 342K.
How did search popularity change for compact tractor brands worldwide in September 2026?
2 changes
In September 2026, New Holland lost share of searches among compact tractor brands worldwide, from 13.4% to 12.3%.
Estimated monthly branded searches for KIOTI worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KIOTI’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KIOTI
1 branded search term
- kioti tractor
New Holland
2 branded search terms
- new holland
- new holland tractor
Other head-to-heads among compact tractor brands
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