Elemis vs Olay:Which is searched more?
In September 2026, Elemis had more branded searches than Olay among cleansing cloths brands worldwide. Elemis was estimated to have 450K branded searches compared to Olay’s 262K, and held a 26.3% Share of Search versus Olay’s 15.3%. These are worldwide searches for English-language branded terms.
Follow Elemis vs Olay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Elemis or Olay?
Compare the cleansing cloths brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elemis, Olay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Elemis | Olay |
|---|---|---|---|
| Oct 2025 | 64% | 19.3% | 16.7% |
| Nov 2025 | 56.9% | 31.4% | 11.7% |
| Dec 2025 | 61.4% | 22.6% | 16% |
| Jan 2026 | 60.1% | 27.1% | 12.9% |
| Feb 2026 | 70.6% | 14.2% | 15.2% |
| Mar 2026 | 68.4% | 16.9% | 14.7% |
| Apr 2026 | 63.5% | 23.4% | 13% |
| May 2026 | 63.2% | 23.3% | 13.6% |
| Jun 2026 | 70.6% | 14.2% | 15.2% |
| Jul 2026 | 56.3% | 31% | 12.7% |
| Aug 2026 | 61.4% | 22.6% | 16% |
| Sep 2026 | 58.4% | 26.3% | 15.3% |
How has the Elemis and Olay comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Olay took it in February 2026, Elemis took it in March 2026, Olay took it in June 2026, Elemis took it in July 2026.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide moved from 19.3% to 26.3%, and its estimated monthly branded searches moved from 301K to 450K.
- Across the 12 months ending September 2026, Olay’s estimated Share of Search among cleansing cloths brands worldwide moved from 16.7% to 15.3%, and its estimated monthly branded searches held steady at 262K.
How did search popularity change for cleansing cloths brands worldwide in September 2026?
2 changes
In September 2026, Elemis gained estimated Share of Search among cleansing cloths brands worldwide, from 22.6% to 26.3%.
In September 2026, Olay lost estimated Share of Search among cleansing cloths brands worldwide, from 16% to 15.3%.
Other head-to-heads among cleansing cloths brands
How each brand is measured
Brandwave collects information about searches that people make online using Elemis’ and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.