Cetaphil vs Elemis:Which is searched more?
In September 2026, Cetaphil had more branded searches than Elemis among cleansing cloths brands worldwide. Cetaphil was estimated to have 1M branded searches compared to Elemis’ 450K, and held a 58.4% Share of Search versus Elemis’ 26.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or Elemis?
Compare the cleansing cloths brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Elemis. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Elemis | Olay |
|---|---|---|---|
| Oct 2025 | 64% | 19.3% | 16.7% |
| Nov 2025 | 56.9% | 31.4% | 11.7% |
| Dec 2025 | 61.4% | 22.6% | 16% |
| Jan 2026 | 60.1% | 27.1% | 12.9% |
| Feb 2026 | 70.6% | 14.2% | 15.2% |
| Mar 2026 | 68.4% | 16.9% | 14.7% |
| Apr 2026 | 63.5% | 23.4% | 13% |
| May 2026 | 63.2% | 23.3% | 13.6% |
| Jun 2026 | 70.6% | 14.2% | 15.2% |
| Jul 2026 | 56.3% | 31% | 12.7% |
| Aug 2026 | 61.4% | 22.6% | 16% |
| Sep 2026 | 58.4% | 26.3% | 15.3% |
How has the Cetaphil and Elemis comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Elemis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among cleansing cloths brands worldwide moved from 64% to 58.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide moved from 19.3% to 26.3%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for cleansing cloths brands worldwide in September 2026?
2 changes
In September 2026, Elemis gained estimated Share of Search among cleansing cloths brands worldwide, from 22.6% to 26.3%.
In September 2026, Cetaphil lost estimated Share of Search among cleansing cloths brands worldwide, from 61.4% to 58.4%.
Other head-to-heads among cleansing cloths brands
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and Elemis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.