Airwaves vs Eclipse:Which is searched more?
In September 2026, Airwaves had more branded searches than Eclipse among chewing gum and mint brands worldwide. Airwaves was estimated to have 40.5K branded searches compared to Eclipse’s 12.1K, and held a 5.5% Share of Search versus Eclipse’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airwaves or Eclipse?
Compare the chewing gum and breath mint brands people pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airwaves, Eclipse. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Airwaves | Juicy Fruit | Eclipse |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 27.1% | 10% | 6.7% | 5.5% | 1.1% |
| Nov 2025 | 45.6% | 30.4% | 9.2% | 7.5% | 6.1% | 1.2% |
| Dec 2025 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 1.3% |
| Jan 2026 | 48.9% | 26.7% | 8% | 9.8% | 5.4% | 1.1% |
| Feb 2026 | 48.2% | 26.4% | 9.7% | 7.9% | 6.5% | 1.3% |
| Mar 2026 | 44.5% | 29.7% | 10.9% | 7.3% | 6% | 1.5% |
| Apr 2026 | 44.7% | 29.8% | 11% | 7.3% | 6% | 1.2% |
| May 2026 | 50.1% | 27.4% | 10.1% | 5.5% | 5.5% | 1.3% |
| Jun 2026 | 46.1% | 30.8% | 9.3% | 6.2% | 6.2% | 1.5% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1.6% |
| Aug 2026 | 45% | 30% | 11.1% | 6.1% | 6.1% | 1.8% |
| Sep 2026 | 50% | 27.3% | 10.1% | 5.5% | 5.5% | 1.6% |
How has the Airwaves and Eclipse comparison changed over the last 12 months?
3 findings
- Airwaves was ahead of Eclipse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide moved from 6.7% to 5.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for chewing gum and mint brands worldwide in September 2026?
2 changes
In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
Other head-to-heads among chewing gum and mint brands
How each brand is measured
Brandwave collects information about searches that people make online using Airwaves’ and Eclipse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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