Oregon vs Stihl:Which is more popular by branded search?
In August 2026, Stihl had more branded searches than Oregon among chainsaw bars worldwide. Stihl was estimated to have 823K branded searches compared to Oregon’s 5.4K, and held a 41.7% Share of Search versus Oregon’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oregon or Stihl?
Compare the chainsaw bars shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Oregon. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Stihl | ECHO | Oregon | Cannon | Archer |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 38.1% | 0.68% | 0.31% | 0.04% | <0.01% |
| Nov 2025 | 55.6% | 43% | 0.95% | 0.35% | 0.05% | <0.01% |
| Dec 2025 | 50.8% | 48.2% | 0.58% | 0.32% | 0.04% | <0.01% |
| Jan 2026 | 55.7% | 43.5% | 0.43% | 0.29% | 0.05% | <0.01% |
| Feb 2026 | 55.7% | 43.5% | 0.43% | 0.29% | 0.05% | <0.01% |
| Mar 2026 | 57.6% | 41.6% | 0.5% | 0.27% | 0.04% | <0.01% |
| Apr 2026 | 63.2% | 36% | 0.53% | 0.24% | 0.03% | <0.01% |
| May 2026 | 63.7% | 35.6% | 0.43% | 0.24% | 0.03% | <0.01% |
| Jun 2026 | 58.4% | 40.9% | 0.49% | 0.22% | 0.03% | <0.01% |
| Jul 2026 | 57.7% | 41.3% | 0.61% | 0.27% | 0.04% | <0.01% |
| Aug 2026 | 57.4% | 41.7% | 0.61% | 0.27% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Oregon and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Oregon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oregon’s estimated Share of Search among chainsaw bars worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide moved from 38.1% to 41.7%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for chainsaw bars worldwide in August 2026?
2 changes
Stihl’s estimated Share of Search among chainsaw bars worldwide has gained ground for 3 months in a row, from 35.6% to 41.7% in August 2026.
Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oregon’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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