Brandwave

Cuisinart vs OXO:Which is more popular?

In September 2026, Cuisinart had more branded searches than OXO among ceramic cookware brands worldwide. Cuisinart had about 165,000 branded searches, while OXO had 110,000. Cuisinart made up 13.6% of all ceramic cookware brand searches we track, and OXO accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about ceramic cookware brands, OXO appeared in three of the five answers and Cuisinart in none.

Among ceramic cookware brands worldwide in September 2026

Who do people search for more?

Cuisinart, about 50% more searches than OXO

Cuisinart 165K searchesOXO 110K searches

Who does AI mention more?

OXO, mentioned in 3 of 5 answers, Cuisinart in 0

OXO in 3 of 5Cuisinart in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 3Cuisinart never named

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Top ceramic cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cuisinart did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GreenPan1st
  2. Caraway2nd
  3. OXO3rd
  4. Tefal4th
  5. Tramontina–
  6. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GreenPan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caraway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ceramic cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cuisinart or OXO more popular in search?

This chart shows how often people search Google for Cuisinart and OXO by name. Each line represents a brand's share of searches for all six ceramic cookware brands we track, month by month, from English-language searches worldwide.

Cuisinart and OXO among ceramic cookware brands worldwide, by month

Share of searches by month for Cuisinart, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalTramontinaCuisinartOXOGreenPanCaraway
Oct 202539.3%23.2%15.5%10.4%7%4.7%
Nov 202540.8%19.2%15.7%8.6%7%8.6%
Dec 202538.1%18.4%18.4%8.3%6.7%10.1%
Jan 202641.4%20%16.3%9%7.3%6%
Feb 202643.8%21.1%14.2%9.4%6.3%5.2%
Mar 202640.6%23.9%16%8.8%5.9%4.8%
Apr 202637.8%27.3%15%10%5.5%4.5%
May 202640.1%24.2%16.1%8.8%5.9%4.9%
Jun 202637.3%27.5%15.1%10.1%5.5%4.5%
Jul 202632.1%28.3%18.9%10.3%5.7%4.7%
Aug 202635.9%25.9%17.3%9.5%6.4%5.2%
Sep 202641.3%24.9%13.6%9.1%6.1%5%

How has the Cuisinart and OXO comparison changed over the last 12 months?

3 findings
  • Cuisinart was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among ceramic cookware brands worldwide moved from 15.5% to 13.6%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, OXO’s share of searches among ceramic cookware brands worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for ceramic cookware brands worldwide in September 2026?

2 changes
  1. In September 2026, Cuisinart lost share of searches among ceramic cookware brands worldwide, from 17.3% to 13.6%.

  2. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

Other head-to-heads among ceramic cookware brands

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