Sigma vs Sony:Which is searched more?
In September 2026, Sony had more branded searches than Sigma among camera lens brands worldwide. Sony was estimated to have 3.4M branded searches compared to Sigma’s 40.5K, and held a 76.6% Share of Search versus Sigma’s 0.91%. These are worldwide searches for English-language branded terms.
Follow Sigma vs Sony and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Sigma or Sony?
Compare the camera lens brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Sigma. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Nikon | Canon | Tamron | Sigma |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.9% | 2.3% | 2.3% | 1.3% |
| Nov 2025 | 75.1% | 20.2% | 2% | 1.6% | 1.1% |
| Dec 2025 | 75.2% | 20.3% | 1.9% | 1.6% | 1% |
| Jan 2026 | 75.5% | 19.4% | 2.4% | 1.6% | 1.1% |
| Feb 2026 | 73.4% | 20.9% | 2.3% | 2.3% | 1% |
| Mar 2026 | 72.6% | 22% | 2.3% | 1.9% | 1.2% |
| Apr 2026 | 72.7% | 22.3% | 1.9% | 1.9% | 1.2% |
| May 2026 | 73.1% | 22.1% | 1.9% | 1.9% | 1% |
| Jun 2026 | 74.7% | 20.3% | 1.9% | 1.9% | 1.1% |
| Jul 2026 | 77.4% | 17.9% | 1.7% | 2.1% | 0.94% |
| Aug 2026 | 76% | 19.2% | 2% | 1.9% | 0.88% |
| Sep 2026 | 76.6% | 18.8% | 2% | 1.7% | 0.91% |
How has the Sigma and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Sigma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sigma’s estimated Share of Search among camera lens brands worldwide moved from 1.3% to 0.91%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among camera lens brands worldwide moved from 72.2% to 76.6%, and its estimated monthly branded searches moved from 2.8M to 3.4M.
How did search popularity change for camera lens brands worldwide in September 2026?
2 changes
In September 2026, Sony gained estimated Share of Search among camera lens brands worldwide, from 76% to 76.6%.
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Other head-to-heads among camera lens brands
How each brand is measured
Brandwave collects information about searches that people make online using Sigma’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.