CallTrackingMetrics vs WhatConverts:Which is more popular?
In September 2026, WhatConverts had more branded searches than CallTrackingMetrics among call tracking platforms worldwide. WhatConverts had about 5,420 branded searches, while CallTrackingMetrics had 2,410. WhatConverts made up 9.9% of all call tracking platform searches we track, and CallTrackingMetrics accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about call tracking platforms, CallTrackingMetrics appeared in all five answers and WhatConverts in four. WhatConverts was mentioned before CallTrackingMetrics in three out of five answers.
Who do people search for more?
WhatConverts, about 2 searches for every 1 for CallTrackingMetrics
Who does AI mention more?
CallTrackingMetrics, mentioned in every answer we collected
Who does AI recommend more?
WhatConverts, named ahead of CallTrackingMetrics in 3 of 5 answers
Follow CallTrackingMetrics vs WhatConverts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top call tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CallTrackingMetrics appeared in all five answers. WhatConverts was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WhatConverts was listed before CallTrackingMetrics in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CallRail1st- CallTrackingMetrics2nd
- WhatConverts3rd
Invoca4th
Ringba5th
Nimbata6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CallRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CallTrackingMetrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Invoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WhatConverts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ringba3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nimbata1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about call tracking platforms
5 answers
Asked ChatGPT
“Which call tracking platform should I use?”
Asked ChatGPT
“What are the best call tracking platforms?”
Asked ChatGPT
“What's the best call tracking platform for marketing attribution?”
Searched Google, AI Overview
“call tracking platforms”
Searched Google, AI Overview
“call tracking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CallTrackingMetrics or WhatConverts more popular in search?
This chart shows how often people search Google for CallTrackingMetrics and WhatConverts by name. Each line represents a brand's share of searches for all six call tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for WhatConverts, CallTrackingMetrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | CallRail | Ringba | WhatConverts | CallTrackingMetrics | Nimbata | Invoca |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 18.8% | 10.3% | 5.6% | 1.9% | 0.36% |
| Nov 2025 | 60.7% | 18.1% | 12.1% | 6.5% | 2.3% | 0.36% |
| Dec 2025 | 62.3% | 18.5% | 10.2% | 6.7% | 2.1% | 0.34% |
| Jan 2026 | 63.3% | 18.8% | 10.3% | 5.5% | 1.7% | 0.34% |
| Feb 2026 | 63.9% | 18.8% | 10.3% | 4.7% | 1.9% | 0.34% |
| Mar 2026 | 63.8% | 18.6% | 10.2% | 4.6% | 2.5% | 0.34% |
| Apr 2026 | 61% | 21.9% | 9.8% | 4.5% | 2.4% | 0.34% |
| May 2026 | 62.3% | 21.7% | 9.7% | 3.5% | 2.4% | 0.38% |
| Jun 2026 | 64.5% | 18.2% | 10% | 4.5% | 2.4% | 0.29% |
| Jul 2026 | 64.5% | 18.2% | 10% | 4.5% | 2.5% | 0.33% |
| Aug 2026 | 64.5% | 18.6% | 10.2% | 4.5% | 1.9% | 0.3% |
| Sep 2026 | 61.3% | 22.2% | 9.9% | 4.4% | 1.9% | 0.29% |
How has the CallTrackingMetrics and WhatConverts comparison changed over the last 12 months?
3 findings
- WhatConverts was ahead of CallTrackingMetrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CallTrackingMetrics’ share of searches among call tracking platforms worldwide moved from 5.6% to 4.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, WhatConverts’ share of searches among call tracking platforms worldwide moved from 10.3% to 9.9%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for call tracking platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CallTrackingMetrics’ and WhatConverts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CallTrackingMetrics
2 branded search terms
- calltrackingmetrics
- calltrackingmetrics call tracking
WhatConverts
2 branded search terms
- whatconverts
- whatconverts call tracking
Other head-to-heads among call tracking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.