Brandwave

How popular isCallRail?

In September 2026, people searched for CallRail by name about 33,500 times worldwide, about the same as the previous year. These searches made up 61.3% of all global call tracking platform searches, placing CallRail first out of six platforms. When we asked both ChatGPT and Google AI Overviews about call tracking platforms, CallRail appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

CallRail is the most searched of 6 competitors and the most recommended in AI answers.

  1. CallRailShare of searches 61.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RingbaShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. WhatConvertsShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CallTrackingMetricsShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. NimbataShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+1 more

CallRail website (opens in a new tab)

Follow CallRail and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top call tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CallRail appeared in all five answers. CallRail is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CallRail1st
  2. CallTrackingMetrics2nd
  3. WhatConverts3rd
  4. Invoca4th
  5. Ringba5th
  6. Nimbata6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CallRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CallTrackingMetrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Invoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WhatConverts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ringba3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nimbata1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about call tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which call tracking platforms compete with CallRail?

CallRail against call tracking platforms worldwide, by month

Share of searches by month for CallRail, Ringba, WhatConverts, CallTrackingMetrics. The figures are in the table below the chart.

View monthly share of searches table
MonthCallRailRingbaWhatConvertsCallTrackingMetricsNimbataInvoca
Oct 202563.1%18.8%10.3%5.6%1.9%0.36%
Nov 202560.7%18.1%12.1%6.5%2.3%0.36%
Dec 202562.3%18.5%10.2%6.7%2.1%0.34%
Jan 202663.3%18.8%10.3%5.5%1.7%0.34%
Feb 202663.9%18.8%10.3%4.7%1.9%0.34%
Mar 202663.8%18.6%10.2%4.6%2.5%0.34%
Apr 202661%21.9%9.8%4.5%2.4%0.34%
May 202662.3%21.7%9.7%3.5%2.4%0.38%
Jun 202664.5%18.2%10%4.5%2.4%0.29%
Jul 202664.5%18.2%10%4.5%2.5%0.33%
Aug 202664.5%18.6%10.2%4.5%1.9%0.3%
Sep 202661.3%22.2%9.9%4.4%1.9%0.29%

  1. 1.CallRail

    61.3%

    Held 1st. 33.5K estimated branded searches, -2.6% vs prior month. Share -3.2 points.

  2. 2.Ringba

    22.2%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.6 points.

  3. 3.WhatConverts

    9.9%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.CallTrackingMetrics

    4.4%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Nimbata

    1.9%

    Held 5th. 1K estimated branded searches, -1.9% vs prior month. Share -0.1 points.

  6. 6.Invoca

    0.29%

    Held 6th. 160 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between CallRail and its closest rivals

Every comparison with CallRail

5 comparisons

How has branded search demand for CallRail changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CallRail worldwide held steady, from 33.3K to 33.5K.
  • Across the 12 months ending September 2026, CallRail’s share of searches among call tracking platforms worldwide decreased from 63.1% to 61.3%.
  • Across the 12 months ending September 2026, CallRail’s share of searches among call tracking platforms worldwide peaked at 64.5% in August 2026 and was lowest at 60.7% in November 2025.

How did search popularity change for call tracking platforms worldwide in September 2026?

4 changes

  1. In September 2026, Ringba gained share of searches among call tracking platforms worldwide, from 18.6% to 22.2%.

  2. In September 2026, CallRail lost share of searches among call tracking platforms worldwide, from 64.5% to 61.3%.

  3. Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 12 measured months, from 2.9K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Invoca worldwide fell 15.8% over 12 measured months, from 190 to 160 in September 2026.

How are CallRail’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CallRail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • callrail
  • callrail call tracking

Do you work for CallRail? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is CallRail your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free