CallRail vs Invoca:Which is more popular by branded search?
In August 2026, CallRail had more branded searches than Invoca among call tracking platforms worldwide. CallRail was estimated to have 34.4K branded searches compared to Invoca’s 160, and held a 79.2% Share of Search versus Invoca’s 0.37%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, CallRail or Invoca?
Compare call attribution software that helps businesses measure which marketing sources drive phone leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CallRail, Invoca. The figures are in the table below the chart.
View monthly share of search table
| Month | CallRail | WhatConverts | CallTrackingMetrics | Nimbata | Invoca |
|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 12.7% | 6.8% | 2.4% | 0.44% |
| Nov 2025 | 74% | 14.8% | 8% | 2.8% | 0.44% |
| Dec 2025 | 76.4% | 12.5% | 8.2% | 2.5% | 0.42% |
| Jan 2026 | 78% | 12.7% | 6.8% | 2.1% | 0.42% |
| Feb 2026 | 78.7% | 12.7% | 5.8% | 2.4% | 0.42% |
| Mar 2026 | 78.4% | 12.5% | 5.6% | 3% | 0.42% |
| Apr 2026 | 78.1% | 12.6% | 5.7% | 3.1% | 0.44% |
| May 2026 | 79.6% | 12.5% | 4.5% | 3% | 0.48% |
| Jun 2026 | 78.9% | 12.3% | 5.5% | 3% | 0.36% |
| Jul 2026 | 78.9% | 12.3% | 5.5% | 3% | 0.41% |
| Aug 2026 | 79.2% | 12.5% | 5.6% | 2.4% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the CallRail and Invoca comparison changed over the last 12 months?
3 findings
- CallRail was ahead of Invoca in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide moved from 77.7% to 79.2%, and its estimated monthly branded searches moved from 33.3K to 34.4K.
- Across the 11 months ending August 2026, Invoca’s estimated Share of Search among call tracking platforms worldwide moved from 0.44% to 0.37%, and its estimated monthly branded searches moved from 190 to 160.
How did search popularity change for call tracking platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Invoca worldwide fell 15.8% over 11 measured months, from 190 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CallRail’s and Invoca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.