Brandwave

Call tracking platforms:Which brands are most popular in search?

In August 2026, CallRail was the most searched among call tracking platforms worldwide, with an estimated 34.4K branded searches and 79.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CallRail79.2%
  2. WhatConverts12.5%
  3. CallTrackingMetrics5.6%
  4. Nimbata2.4%
  5. Invoca0.37%

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Share of SearchLeaderboard

Compare call attribution software that helps businesses measure which marketing sources drive phone leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among call tracking platforms worldwide, by month

Share of Search by month for CallRail, WhatConverts, CallTrackingMetrics, Nimbata. The figures are in the table below the chart.

View monthly share of search table
MonthCallRailWhatConvertsCallTrackingMetricsNimbataInvoca
Oct 202577.7%12.7%6.8%2.4%0.44%
Nov 202574%14.8%8%2.8%0.44%
Dec 202576.4%12.5%8.2%2.5%0.42%
Jan 202678%12.7%6.8%2.1%0.42%
Feb 202678.7%12.7%5.8%2.4%0.42%
Mar 202678.4%12.5%5.6%3%0.42%
Apr 202678.1%12.6%5.7%3.1%0.44%
May 202679.6%12.5%4.5%3%0.48%
Jun 202678.9%12.3%5.5%3%0.36%
Jul 202678.9%12.3%5.5%3%0.41%
Aug 202679.2%12.5%5.6%2.4%0.37%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CallRail

    79.2%

    held 1st · 34.4K estimated branded searches · -1.7% vs prior month · +0.4 points

  2. 2.WhatConverts

    12.5%

    held 2nd · 5.4K estimated branded searches · -0.55% vs prior month · +0.2 points

  3. 3.CallTrackingMetrics

    5.6%

    held 3rd · 2.4K estimated branded searches · -0.41% vs prior month · +0.1 points

  4. 4.Nimbata

    2.4%

    held 4th · 1K estimated branded searches · -22.6% vs prior month · -0.6 points

  5. 5.Invoca

    0.37%

    held 5th · 160 estimated branded searches · -11.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among call tracking platforms worldwide?

In August 2026, CallRail was the most searched among call tracking platforms worldwide, with an estimated 34.4K branded searches and 79.2% estimated Share of Search within this set. WhatConverts is in 2nd place, 66.7 percentage points behind at 12.5% Share of Search.

Global call tracking platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CallRail77.7% → 79.2%79.6%May 202674%Nov 20251st
WhatConverts12.7% → 12.5%14.8%Nov 202512.3%Jul 20262nd
CallTrackingMetrics6.8% → 5.6%8.2%Dec 20254.5%May 20263rd
Nimbata2.4%3.1%Apr 20262.1%Jan 20264th
Invoca0.44% → 0.37%0.48%May 20260.36%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide increased from 77.7% to 79.2%.
  • Across the 11 months ending August 2026, CallTrackingMetrics’ estimated Share of Search among call tracking platforms worldwide decreased from 6.8% to 5.6%.
  • Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide peaked at 79.6% in May 2026 and was lowest at 74% in November 2025.
  • Across the 11 months ending August 2026, WhatConverts’ estimated Share of Search among call tracking platforms worldwide peaked at 14.8% in November 2025 and was lowest at 12.3% in July 2026.
  • Across the 11 months ending August 2026, CallTrackingMetrics’ estimated Share of Search among call tracking platforms worldwide peaked at 8.2% in December 2025 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, WhatConverts, Nimbata and Invoca held steady: their estimated Share of Search among call tracking platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for call tracking platforms worldwide in August 2026?

  1. In August 2026, Nimbata lost estimated Share of Search among call tracking platforms worldwide, from 3% to 2.4%.

  2. Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 11 measured months, from 2.9K to 2.4K in August 2026.

  3. Estimated monthly branded searches for Invoca worldwide fell 15.8% over 11 measured months, from 190 to 160 in August 2026.

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