CallRail vs CallTrackingMetrics:Which is more popular?
In September 2026, CallRail had more branded searches than CallTrackingMetrics among call tracking platforms worldwide. CallRail had about 33,500 branded searches, while CallTrackingMetrics had 2,410. CallRail made up 61.3% of all call tracking platform searches we track, and CallTrackingMetrics accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about call tracking platforms, both CallRail and CallTrackingMetrics appeared in all five answers. CallRail was mentioned before CallTrackingMetrics in every answer.
Who do people search for more?
CallRail, about 14 searches for every 1 for CallTrackingMetrics
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
CallRail, named ahead of CallTrackingMetrics in every answer
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Top call tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both CallRail and CallTrackingMetrics showed up in all five answers. CallRail was listed before CallTrackingMetrics in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CallRail1st
CallTrackingMetrics2nd
WhatConverts3rd
Invoca4th
Ringba5th
Nimbata6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CallRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CallTrackingMetrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Invoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WhatConverts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ringba3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nimbata1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about call tracking platforms
5 answers
Asked ChatGPT
“Which call tracking platform should I use?”
Asked ChatGPT
“What are the best call tracking platforms?”
Asked ChatGPT
“What's the best call tracking platform for marketing attribution?”
Searched Google, AI Overview
“call tracking platforms”
Searched Google, AI Overview
“call tracking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CallRail or CallTrackingMetrics more popular in search?
This chart shows how often people search Google for CallRail and CallTrackingMetrics by name. Each line represents a brand's share of searches for all six call tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CallRail, CallTrackingMetrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | CallRail | Ringba | WhatConverts | CallTrackingMetrics | Nimbata | Invoca |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 18.8% | 10.3% | 5.6% | 1.9% | 0.36% |
| Nov 2025 | 60.7% | 18.1% | 12.1% | 6.5% | 2.3% | 0.36% |
| Dec 2025 | 62.3% | 18.5% | 10.2% | 6.7% | 2.1% | 0.34% |
| Jan 2026 | 63.3% | 18.8% | 10.3% | 5.5% | 1.7% | 0.34% |
| Feb 2026 | 63.9% | 18.8% | 10.3% | 4.7% | 1.9% | 0.34% |
| Mar 2026 | 63.8% | 18.6% | 10.2% | 4.6% | 2.5% | 0.34% |
| Apr 2026 | 61% | 21.9% | 9.8% | 4.5% | 2.4% | 0.34% |
| May 2026 | 62.3% | 21.7% | 9.7% | 3.5% | 2.4% | 0.38% |
| Jun 2026 | 64.5% | 18.2% | 10% | 4.5% | 2.4% | 0.29% |
| Jul 2026 | 64.5% | 18.2% | 10% | 4.5% | 2.5% | 0.33% |
| Aug 2026 | 64.5% | 18.6% | 10.2% | 4.5% | 1.9% | 0.3% |
| Sep 2026 | 61.3% | 22.2% | 9.9% | 4.4% | 1.9% | 0.29% |
How has the CallRail and CallTrackingMetrics comparison changed over the last 12 months?
3 findings
- CallRail was ahead of CallTrackingMetrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CallRail’s share of searches among call tracking platforms worldwide moved from 63.1% to 61.3%, and its estimated monthly branded searches moved from 33.3K to 33.5K.
- Across the 12 months ending September 2026, CallTrackingMetrics’ share of searches among call tracking platforms worldwide moved from 5.6% to 4.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for call tracking platforms worldwide in September 2026?
2 changes
In September 2026, CallRail lost share of searches among call tracking platforms worldwide, from 64.5% to 61.3%.
Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CallRail’s and CallTrackingMetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CallRail
2 branded search terms
- callrail
- callrail call tracking
CallTrackingMetrics
2 branded search terms
- calltrackingmetrics
- calltrackingmetrics call tracking
Other head-to-heads among call tracking platforms
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