CallRail vs WhatConverts:Which is more popular?
In September 2026, CallRail had more branded searches than WhatConverts among call tracking platforms worldwide. CallRail had about 33,500 branded searches, while WhatConverts had 5,420. CallRail made up 61.3% of all call tracking platform searches we track, and WhatConverts accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about call tracking platforms, CallRail appeared in all five answers and WhatConverts in four. CallRail was mentioned before WhatConverts in every answer.
Who do people search for more?
CallRail, about 6 searches for every 1 for WhatConverts
Who does AI mention more?
CallRail, mentioned in every answer we collected
Who does AI recommend more?
CallRail, named ahead of WhatConverts in every answer
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Top call tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CallRail appeared in all five answers. WhatConverts was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CallRail was listed before WhatConverts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CallRail1st
CallTrackingMetrics2nd
WhatConverts3rd
Invoca4th
Ringba5th
Nimbata6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CallRail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CallTrackingMetrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Invoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WhatConverts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ringba3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nimbata1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about call tracking platforms
5 answers
Asked ChatGPT
“Which call tracking platform should I use?”
Asked ChatGPT
“What are the best call tracking platforms?”
Asked ChatGPT
“What's the best call tracking platform for marketing attribution?”
Searched Google, AI Overview
“call tracking platforms”
Searched Google, AI Overview
“call tracking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CallRail or WhatConverts more popular in search?
This chart shows how often people search Google for CallRail and WhatConverts by name. Each line represents a brand's share of searches for all six call tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CallRail, WhatConverts. The figures are in the table below the chart.
View monthly share of searches table
| Month | CallRail | Ringba | WhatConverts | CallTrackingMetrics | Nimbata | Invoca |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 18.8% | 10.3% | 5.6% | 1.9% | 0.36% |
| Nov 2025 | 60.7% | 18.1% | 12.1% | 6.5% | 2.3% | 0.36% |
| Dec 2025 | 62.3% | 18.5% | 10.2% | 6.7% | 2.1% | 0.34% |
| Jan 2026 | 63.3% | 18.8% | 10.3% | 5.5% | 1.7% | 0.34% |
| Feb 2026 | 63.9% | 18.8% | 10.3% | 4.7% | 1.9% | 0.34% |
| Mar 2026 | 63.8% | 18.6% | 10.2% | 4.6% | 2.5% | 0.34% |
| Apr 2026 | 61% | 21.9% | 9.8% | 4.5% | 2.4% | 0.34% |
| May 2026 | 62.3% | 21.7% | 9.7% | 3.5% | 2.4% | 0.38% |
| Jun 2026 | 64.5% | 18.2% | 10% | 4.5% | 2.4% | 0.29% |
| Jul 2026 | 64.5% | 18.2% | 10% | 4.5% | 2.5% | 0.33% |
| Aug 2026 | 64.5% | 18.6% | 10.2% | 4.5% | 1.9% | 0.3% |
| Sep 2026 | 61.3% | 22.2% | 9.9% | 4.4% | 1.9% | 0.29% |
How has the CallRail and WhatConverts comparison changed over the last 12 months?
3 findings
- CallRail was ahead of WhatConverts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CallRail’s share of searches among call tracking platforms worldwide moved from 63.1% to 61.3%, and its estimated monthly branded searches moved from 33.3K to 33.5K.
- Across the 12 months ending September 2026, WhatConverts’ share of searches among call tracking platforms worldwide moved from 10.3% to 9.9%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for call tracking platforms worldwide in September 2026?
1 change
In September 2026, CallRail lost share of searches among call tracking platforms worldwide, from 64.5% to 61.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CallRail’s and WhatConverts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CallRail
2 branded search terms
- callrail
- callrail call tracking
WhatConverts
2 branded search terms
- whatconverts
- whatconverts call tracking
Other head-to-heads among call tracking platforms
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