Jockey vs Smartwool:Which is searched more?
In September 2026, Jockey had more branded searches than Smartwool among boxer brief brands worldwide. Jockey was estimated to have 246K branded searches compared to Smartwool’s 90.5K, and held a 6.4% Share of Search versus Smartwool’s 2.4%. These are worldwide searches for English-language branded terms.
Follow Jockey vs Smartwool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Jockey or Smartwool?
Compare the boxer brief brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jockey, Smartwool. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Jockey | Hanes | Smartwool |
|---|---|---|---|---|
| Oct 2025 | 87.7% | 5.3% | 3.5% | 3.5% |
| Nov 2025 | 89.1% | 3.6% | 2.9% | 4.4% |
| Dec 2025 | 86% | 4.2% | 3.5% | 6.3% |
| Jan 2026 | 86.2% | 5.2% | 3.5% | 5.2% |
| Feb 2026 | 90.9% | 3.7% | 2.4% | 3% |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 89.1% | 5.3% | 3.6% | 2% |
| May 2026 | 90% | 5.4% | 3% | 1.6% |
| Jun 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Jul 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Sep 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
How has the Jockey and Smartwool comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Smartwool took it in November 2025, Jockey took it in February 2026.
- Across the 12 months ending September 2026, Jockey’s estimated Share of Search among boxer brief brands worldwide moved from 5.3% to 6.4%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among boxer brief brands worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
Other head-to-heads among boxer brief brands
How each brand is measured
Brandwave collects information about searches that people make online using Jockey’s and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.