Calvin Klein vs Hanes:Which is searched more?
In September 2026, Calvin Klein had more branded searches than Hanes among boxer brief brands worldwide. Calvin Klein was estimated to have 3.4M branded searches compared to Hanes’ 135K, and held an 87.7% Share of Search versus Hanes’ 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Calvin Klein or Hanes?
Compare the boxer brief brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Hanes. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Jockey | Hanes | Smartwool |
|---|---|---|---|---|
| Oct 2025 | 87.7% | 5.3% | 3.5% | 3.5% |
| Nov 2025 | 89.1% | 3.6% | 2.9% | 4.4% |
| Dec 2025 | 86% | 4.2% | 3.5% | 6.3% |
| Jan 2026 | 86.2% | 5.2% | 3.5% | 5.2% |
| Feb 2026 | 90.9% | 3.7% | 2.4% | 3% |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 89.1% | 5.3% | 3.6% | 2% |
| May 2026 | 90% | 5.4% | 3% | 1.6% |
| Jun 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Jul 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Sep 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
How has the Calvin Klein and Hanes comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Hanes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among boxer brief brands worldwide held steady at 87.7%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Hanes’ estimated Share of Search among boxer brief brands worldwide held steady at 3.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for boxer brief brands worldwide in September 2026?
0 changes
Neither Calvin Klein nor Hanes moved beyond provider rounding among boxer brief brands in September 2026.
Other head-to-heads among boxer brief brands
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Hanes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein
Hanes
1 branded search term
- hanes
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