Calvin Klein vs Smartwool:Which is searched more?
In September 2026, Calvin Klein had more branded searches than Smartwool among boxer brief brands worldwide. Calvin Klein was estimated to have 3.4M branded searches compared to Smartwool’s 90.5K, and held an 87.7% Share of Search versus Smartwool’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Calvin Klein or Smartwool?
Compare the boxer brief brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Smartwool. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Jockey | Hanes | Smartwool |
|---|---|---|---|---|
| Oct 2025 | 87.7% | 5.3% | 3.5% | 3.5% |
| Nov 2025 | 89.1% | 3.6% | 2.9% | 4.4% |
| Dec 2025 | 86% | 4.2% | 3.5% | 6.3% |
| Jan 2026 | 86.2% | 5.2% | 3.5% | 5.2% |
| Feb 2026 | 90.9% | 3.7% | 2.4% | 3% |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 89.1% | 5.3% | 3.6% | 2% |
| May 2026 | 90% | 5.4% | 3% | 1.6% |
| Jun 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Jul 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Sep 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
How has the Calvin Klein and Smartwool comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Smartwool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among boxer brief brands worldwide held steady at 87.7%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among boxer brief brands worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for boxer brief brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Smartwool worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Other head-to-heads among boxer brief brands
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein
Smartwool
1 branded search term
- smartwool
Put your own brand in this comparison
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