Brandwave

Crescent vs RIDGID:Which is more popular?

In September 2026, RIDGID had more branded searches than Crescent among bolt cutters brands worldwide. RIDGID had about 40,500 branded searches, while Crescent had 590. RIDGID made up 2.9% of all bolt cutters brand searches we track, and Crescent accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, Crescent and RIDGID each appeared in three of the five answers. Crescent was mentioned before RIDGID in two out of three answers.

Among bolt cutters brands worldwide in September 2026

Who do people search for more?

RIDGID, about 69 searches for every 1 for Crescent

RIDGID 40.5K searchesCrescent 590 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Crescent in 3 of 5RIDGID in 3 of 5

Who does AI recommend more?

Crescent, named ahead of RIDGID in 2 of 3 answers

Crescent first in 2RIDGID first in 1

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Top bolt cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crescent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RIDGID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crescent was listed before RIDGID in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent1st
  2. Knipex2nd
  3. RIDGID3rd
  4. DeWalt–
  5. Craftsman–
  6. Fiskars–
  7. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RIDGID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crescent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bolt cutters brands

5 answers

  • Asked ChatGPT

    “Which bolt cutters brand should I buy?”

    1. 1Crescent
    2. 2Knipex

  • Asked ChatGPT

    “What are the best bolt cutters brands?”

    1. 1Crescent
    2. 2Knipex
    3. 3RIDGID

  • Asked ChatGPT

    “What's the best bolt cutters brand for cutting metal locks?”

    1. 1Knipex
    2. 2RIDGID
    3. 3Crescent

  • Searched Google, AI Overview

    “best bolt cutters”

    1. 1Knipex

  • Searched Google, AI Overview

    “heavy duty bolt cutters”

    1. 1RIDGID

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Crescent or RIDGID more popular in search?

This chart shows how often people search Google for Crescent and RIDGID by name. Each line represents a brand's share of searches for all seven bolt cutters brands we track, month by month, from English-language searches worldwide.

Crescent and RIDGID among bolt cutters brands worldwide, by month

Share of searches by month for RIDGID, Crescent. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsRIDGIDIrwinCrescent
Oct 202551%18.7%15.2%12%2.5%0.5%0.03%
Nov 202554.8%16.4%13.4%12.4%2.7%0.36%0.03%
Dec 202553.6%19.6%13.1%10.7%2.6%0.35%0.05%
Jan 202648.7%21.8%14.6%11.6%2.9%0.39%0.03%
Feb 202647%25.7%14%10.6%2.3%0.38%0.03%
Mar 202643.1%28.8%12.9%12.2%2.6%0.35%0.03%
Apr 202645%24.6%13.4%13.8%2.7%0.36%0.03%
May 202645.8%25.1%11.2%14.7%2.8%0.37%0.03%
Jun 202647.4%25.9%11.6%11.8%2.9%0.31%0.02%
Jul 202642%28.1%12.6%13.8%3.1%0.34%0.04%
Aug 202645.6%24.9%13.6%12.7%2.7%0.3%0.05%
Sep 202648.5%21.7%14.5%12%2.9%0.32%0.04%

How has the Crescent and RIDGID comparison changed over the last 12 months?

3 findings
  • RIDGID was ahead of Crescent in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crescent’s share of searches among bolt cutters brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 390 to 590.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among bolt cutters brands worldwide moved from 2.5% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for bolt cutters brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Crescent worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

  2. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crescent’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crescent

1 branded search term

  • crescent cutter

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

Other head-to-heads among bolt cutters brands

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