Knorr vs Rao's:Which is searched more?
In September 2026, Knorr and Rao's were level on Share of Search among bolognese sauce brands worldwide, with an estimated 110K branded searches each, at 6.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Knorr or Rao's?
Compare the bolognese sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rao's, Knorr. The figures are in the table below the chart.
View monthly share of search table
| Month | Leggo's | Barilla | Rao's | Knorr | Dolmio |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 10.1% | 6.8% | 6.8% | 0.61% |
| Nov 2025 | 58.6% | 7.9% | 6.5% | 26.4% | 0.48% |
| Dec 2025 | 75.9% | 8.4% | 6.9% | 8.4% | 0.5% |
| Jan 2026 | 73.2% | 9.9% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Mar 2026 | 78.1% | 8.6% | 5.7% | 7% | 0.52% |
| Apr 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| May 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Jun 2026 | 77% | 8.5% | 7% | 6.9% | 0.62% |
| Jul 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Aug 2026 | 74.3% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | 73.8% | 12.2% | 6.7% | 6.7% | 0.73% |
How has the Knorr and Rao's comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Knorr took it in November 2025, Rao's took it in January 2026, Knorr took it in March 2026, Rao's took it in April 2026.
- Across the 12 months ending September 2026, Knorr’s estimated Share of Search among bolognese sauce brands worldwide moved from 6.8% to 6.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Rao's’ estimated Share of Search among bolognese sauce brands worldwide moved from 6.8% to 6.7%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for bolognese sauce brands worldwide in September 2026?
2 changes
In September 2026, Rao's lost estimated Share of Search among bolognese sauce brands worldwide, from 8.2% to 6.7%.
Estimated monthly branded searches for Knorr worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Other head-to-heads among bolognese sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Knorr’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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