Knorr vs Leggo's:Which is searched more?
In September 2026, Leggo's had more branded searches than Knorr among bolognese sauce brands worldwide. Leggo's was estimated to have 1.2M branded searches compared to Knorr’s 110K, and held a 73.8% Share of Search versus Knorr’s 6.7%. These are worldwide searches for English-language branded terms.
Follow Knorr vs Leggo's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Knorr or Leggo's?
Compare the bolognese sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leggo's, Knorr. The figures are in the table below the chart.
View monthly share of search table
| Month | Leggo's | Barilla | Rao's | Knorr | Dolmio |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 10.1% | 6.8% | 6.8% | 0.61% |
| Nov 2025 | 58.6% | 7.9% | 6.5% | 26.4% | 0.48% |
| Dec 2025 | 75.9% | 8.4% | 6.9% | 8.4% | 0.5% |
| Jan 2026 | 73.2% | 9.9% | 8.1% | 8.1% | 0.73% |
| Feb 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Mar 2026 | 78.1% | 8.6% | 5.7% | 7% | 0.52% |
| Apr 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| May 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Jun 2026 | 77% | 8.5% | 7% | 6.9% | 0.62% |
| Jul 2026 | 75.5% | 10.2% | 6.8% | 6.8% | 0.61% |
| Aug 2026 | 74.3% | 10% | 8.2% | 6.7% | 0.74% |
| Sep 2026 | 73.8% | 12.2% | 6.7% | 6.7% | 0.73% |
How has the Knorr and Leggo's comparison changed over the last 12 months?
3 findings
- Leggo's was ahead of Knorr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Knorr’s estimated Share of Search among bolognese sauce brands worldwide moved from 6.8% to 6.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Leggo's’ estimated Share of Search among bolognese sauce brands worldwide moved from 75.6% to 73.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for bolognese sauce brands worldwide in September 2026?
2 changes
Leggo's’ estimated Share of Search among bolognese sauce brands worldwide has lost ground for 3 months in a row, from 77% to 73.8% in September 2026.
Estimated monthly branded searches for Knorr worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Other head-to-heads among bolognese sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Knorr’s and Leggo's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.