Aveeno vs Dove:Which is more popular?
In September 2026, Dove had more branded searches than Aveeno among body wash brands worldwide. Dove had about 1.7 million branded searches, while Aveeno had 336,000. Dove made up 29.1% of all body wash brand searches we track, and Aveeno accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about body wash brands, Dove appeared in all five answers and Aveeno in three. Dove was mentioned before Aveeno in every answer.
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Top body wash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dove appeared in all five answers. Aveeno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dove was listed before Aveeno in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aveeno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash brands
5 answers
Asked ChatGPT
“Which body wash brand should I buy?”
Asked ChatGPT
“What are the best body wash brands?”
Asked ChatGPT
“What's the best body wash brand for sensitive skin?”
Searched Google, AI Overview
“best body wash”
Searched Google, AI Overview
“moisturising body wash”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aveeno or Dove more popular in search?
This chart shows how often people search Google for Aveeno and Dove by name. Each line represents a brand's share of searches for all six body wash brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dove, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Cetaphil | Nivea | Aveeno | Olay |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 31.3% | 17.1% | 14.7% | 5.7% | 4.5% |
| Nov 2025 | 22.5% | 29.3% | 19.5% | 18.8% | 5.8% | 4% |
| Dec 2025 | 23% | 31.6% | 17.3% | 17% | 6.6% | 4.5% |
| Jan 2026 | 22.5% | 30.2% | 20.2% | 16.7% | 6.1% | 4.3% |
| Feb 2026 | 23.8% | 33.1% | 18.1% | 15.4% | 5.7% | 3.9% |
| Mar 2026 | 25.6% | 30.1% | 20.1% | 14% | 5.9% | 4.3% |
| Apr 2026 | 22.8% | 31.3% | 20.9% | 14.5% | 6.2% | 4.3% |
| May 2026 | 27.1% | 31.8% | 17.4% | 14.3% | 5.6% | 3.7% |
| Jun 2026 | 25.5% | 32.7% | 17.9% | 14.2% | 5.8% | 3.8% |
| Jul 2026 | 24.2% | 31.1% | 17% | 18.2% | 5.7% | 3.8% |
| Aug 2026 | 27.7% | 30.1% | 16.4% | 16% | 5.5% | 4.3% |
| Sep 2026 | 29.1% | 26.3% | 17.5% | 16.6% | 5.9% | 4.6% |
How has the Aveeno and Dove comparison changed over the last 12 months?
3 findings
- Dove was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among body wash brands worldwide moved from 5.7% to 5.9%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, Dove’s share of searches among body wash brands worldwide moved from 26.7% to 29.1%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
How did search popularity change for body wash brands worldwide in September 2026?
1 change
In September 2026, Dove overtook CeraVe to become the leader among body wash brands worldwide, with 29.1% of the searches.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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