Brother vs Singer:Which is searched more?
In September 2026, Brother had more branded searches than Singer among bobbin case brands worldwide. Brother was estimated to have 485K branded searches compared to Singer’s 14.8K, and held a 64.9% Share of Search versus Singer’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Singer?
Compare the bobbin case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Bernina | Pfaff | Singer |
|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 13.6% | 12.9% | 5.2% | 1.9% |
| Nov 2025 | 64.3% | 16.3% | 12.8% | 5.1% | 1.5% |
| Dec 2025 | 69.7% | 14% | 10.7% | 4.3% | 1.3% |
| Jan 2026 | 66.3% | 14.8% | 12% | 5.6% | 1.4% |
| Feb 2026 | 63.4% | 17.2% | 13.6% | 4.3% | 1.6% |
| Mar 2026 | 65.1% | 16.6% | 11.7% | 5.1% | 1.5% |
| Apr 2026 | 65% | 16.6% | 12.1% | 4.7% | 1.7% |
| May 2026 | 64.3% | 17.4% | 11.3% | 5.4% | 1.6% |
| Jun 2026 | 62.4% | 16.4% | 11% | 8.5% | 1.7% |
| Jul 2026 | 65.9% | 13.8% | 11.9% | 6.5% | 1.9% |
| Aug 2026 | 64.9% | 15.1% | 11.8% | 6.4% | 1.9% |
| Sep 2026 | 64.9% | 14.2% | 12.3% | 6.6% | 2% |
How has the Brother and Singer comparison changed over the last 12 months?
3 findings
- Brother was ahead of Singer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among bobbin case brands worldwide moved from 66.4% to 64.9%, and its estimated monthly branded searches moved from 521K to 485K.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among bobbin case brands worldwide moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for bobbin case brands worldwide in September 2026?
0 changes
Neither Brother nor Singer moved beyond provider rounding among bobbin case brands in September 2026.
Other head-to-heads among bobbin case brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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