Bernina vs Brother:Which is searched more?
In September 2026, Bernina had more branded searches than Brother among bobbin case brands worldwide. Bernina was estimated to have 91.6K branded searches compared to Brother’s 880, and held a 34.8% Share of Search versus Brother’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bernina or Brother?
Compare the bobbin case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bernina, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Bernina | Pfaff | Singer | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 38.4% | 15.3% | 5.6% | 0.27% |
| Nov 2025 | 45.4% | 35.8% | 14.3% | 4.3% | 0.25% |
| Dec 2025 | 46.1% | 35.3% | 14.2% | 4.2% | 0.25% |
| Jan 2026 | 43.7% | 35.6% | 16.4% | 4% | 0.29% |
| Feb 2026 | 46.7% | 36.9% | 11.8% | 4.3% | 0.26% |
| Mar 2026 | 47.4% | 33.4% | 14.6% | 4.4% | 0.26% |
| Apr 2026 | 47.1% | 34.4% | 13.3% | 4.9% | 0.29% |
| May 2026 | 48.6% | 31.5% | 15.1% | 4.5% | 0.33% |
| Jun 2026 | 43.4% | 29.3% | 22.5% | 4.5% | 0.33% |
| Jul 2026 | 40.2% | 34.9% | 18.9% | 5.6% | 0.38% |
| Aug 2026 | 42.9% | 33.3% | 18% | 5.4% | 0.36% |
| Sep 2026 | 40.4% | 34.8% | 18.8% | 5.6% | 0.33% |
How has the Bernina and Brother comparison changed over the last 12 months?
3 findings
- Bernina was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among bobbin case brands worldwide moved from 38.4% to 34.8%, and its estimated monthly branded searches moved from 102K to 91.6K.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among bobbin case brands worldwide moved from 0.27% to 0.33%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for bobbin case brands worldwide in September 2026?
2 changes
In September 2026, Bernina gained estimated Share of Search among bobbin case brands worldwide, from 33.3% to 34.8%.
Estimated monthly branded searches for Brother worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Other head-to-heads among bobbin case brands
How each brand is measured
Brandwave collects information about searches that people make online using Bernina’s and Brother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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