Pfaff vs Singer:Which is searched more?
In September 2026, Pfaff had more branded searches than Singer among bobbin case brands worldwide. Pfaff was estimated to have 49.5K branded searches compared to Singer’s 14.8K, and held an 18.8% Share of Search versus Singer’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pfaff or Singer?
Compare the bobbin case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pfaff, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Bernina | Pfaff | Singer | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 38.4% | 15.3% | 5.6% | 0.27% |
| Nov 2025 | 45.4% | 35.8% | 14.3% | 4.3% | 0.25% |
| Dec 2025 | 46.1% | 35.3% | 14.2% | 4.2% | 0.25% |
| Jan 2026 | 43.7% | 35.6% | 16.4% | 4% | 0.29% |
| Feb 2026 | 46.7% | 36.9% | 11.8% | 4.3% | 0.26% |
| Mar 2026 | 47.4% | 33.4% | 14.6% | 4.4% | 0.26% |
| Apr 2026 | 47.1% | 34.4% | 13.3% | 4.9% | 0.29% |
| May 2026 | 48.6% | 31.5% | 15.1% | 4.5% | 0.33% |
| Jun 2026 | 43.4% | 29.3% | 22.5% | 4.5% | 0.33% |
| Jul 2026 | 40.2% | 34.9% | 18.9% | 5.6% | 0.38% |
| Aug 2026 | 42.9% | 33.3% | 18% | 5.4% | 0.36% |
| Sep 2026 | 40.4% | 34.8% | 18.8% | 5.6% | 0.33% |
How has the Pfaff and Singer comparison changed over the last 12 months?
3 findings
- Pfaff was ahead of Singer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide moved from 15.3% to 18.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among bobbin case brands worldwide held steady at 5.6%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for bobbin case brands worldwide in September 2026?
1 change
In September 2026, Pfaff gained estimated Share of Search among bobbin case brands worldwide, from 18% to 18.8%.
Other head-to-heads among bobbin case brands
How each brand is measured
Brandwave collects information about searches that people make online using Pfaff’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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