Brother vs Pfaff:Which is searched more?
In September 2026, Brother had more branded searches than Pfaff among bobbin case brands worldwide. Brother was estimated to have 485K branded searches compared to Pfaff’s 49.5K, and held a 64.9% Share of Search versus Pfaff’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Pfaff?
Compare the bobbin case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Pfaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Bernina | Pfaff | Singer |
|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 13.6% | 12.9% | 5.2% | 1.9% |
| Nov 2025 | 64.3% | 16.3% | 12.8% | 5.1% | 1.5% |
| Dec 2025 | 69.7% | 14% | 10.7% | 4.3% | 1.3% |
| Jan 2026 | 66.3% | 14.8% | 12% | 5.6% | 1.4% |
| Feb 2026 | 63.4% | 17.2% | 13.6% | 4.3% | 1.6% |
| Mar 2026 | 65.1% | 16.6% | 11.7% | 5.1% | 1.5% |
| Apr 2026 | 65% | 16.6% | 12.1% | 4.7% | 1.7% |
| May 2026 | 64.3% | 17.4% | 11.3% | 5.4% | 1.6% |
| Jun 2026 | 62.4% | 16.4% | 11% | 8.5% | 1.7% |
| Jul 2026 | 65.9% | 13.8% | 11.9% | 6.5% | 1.9% |
| Aug 2026 | 64.9% | 15.1% | 11.8% | 6.4% | 1.9% |
| Sep 2026 | 64.9% | 14.2% | 12.3% | 6.6% | 2% |
How has the Brother and Pfaff comparison changed over the last 12 months?
3 findings
- Brother was ahead of Pfaff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among bobbin case brands worldwide moved from 66.4% to 64.9%, and its estimated monthly branded searches moved from 521K to 485K.
- Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide moved from 5.2% to 6.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for bobbin case brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Other head-to-heads among bobbin case brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Pfaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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